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Google Ads Campaigns
Suntem All In pentru a implementa campanii de promovare Google Ads chiar eficiente!
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What are Google Ads (Google AdWords) marketing campaigns?
Through Google Ads marketing campaigns, you are present in the searches of your business’ potential customers, right when they are searching on Google for the products or services you offer. Moreover, you display banners or videos to your target audience, on various content websites. In addition, you can promote yourself on YouTube
Why invest in Google Ads marketing campaigns?
Because it is the best and most well-known online advertising service;
Because 98% of Romanian internet users use Google;
Because you only pay when potential customers open the ad, only when they reach your website;
Because you have 100% control over your budget, your ads, your content, and who reaches your website;
Because through Google Ads marketing campaigns you only target people who are directly interested in your products or services;
Because over 85% of Google searchers do not go past the top 10 results (the first page of search results);
Because over 65% of internet users search on Google for information about the products or services they want;
Because about 35% of Romanians search on Google for providers for the services or products they want;
Because by not investing in a Google Ads campaign, you can lose valuable customers.
Why Google Ads (AdWords) services from The Markers?
- We are certified as a Google Premier Partner, which indicates the quality of the Google Ads services offered, the professionalism of our certified experts, and our experience in the field.
- We are members of IAB Romania, which guarantees that we follow good practices in the field of online marketing and Google advertising
- We constantly take part in training modules on Google Ads campaigns and we are up to date with everything that happens in the field, which is an advantage for our customers over their competitors
- We have the experience of managing over 700 national and international Google Ads campaigns, having run more than 2,000,000 Euros through Google Ads marketing campaigns
- We maintain a direct relationship with and receive regular competent support from Google Ireland and Google Poland
- We have access to all Google’s insights and are up to date with all of their tools
- We are a Google Ads agency focused on implementing campaigns that deliver results and we are determined in achieving our goals
- We always respond to emails, phone calls and will visit you whenever needed
What kind of campaigns do we implement
through Google Ads?
Marketing through Google Search Ads
Search Ads
Although your website is not in the top search engine results, marketing through Google AdWords will be able to show your ad on the first page of search engine results, thus making it possible for your message to reach users too. This is called the Google Search Network marketing and it displays your ad both on pages displayed in search results on the Google search engine and on other pages related to search results or in partner directories such as AOL, Google Images, Maps and Shopping. Targeting can be done very precisely, depending on interests.
Marketing
through Google Dynamic Search Ads
In Dynamic Search, Google analyses the organically indexed pages, then automatically matches relevant searches for your business with the text advertising and landing page. This service is very suitable for online stores that have a very wide range of products. Thus, when the user makes a query, Google will display your ad, according to the needs of your potential customer.
Marketing through Google Display
Network Ads
Google also offers a service through which your ad can be displayed on other websites (including the Google Display Network), not just the Google search engine. The ads appear on certain websites, depending on the keywords or areas of interest you set, thus targeting users who are directly interested in the field in which you operate. You can make such ads using text ads such as the Search Ads explained above, or using banners specifically designed for your business.
Remarketing, Remarketing
Dinamic, RLSA
In Dynamic Search, Google analyses the organically indexed pages, then automatically matches relevant searches for your business with the text advertising and landing page. This service is very suitable for online stores that have a very wide range of products. Thus, when the user makes a query, Google will display your ad, according to the needs of your potential customer.
Gmail Sponsored Marketing
It’s a unique type of ad that appears only in one’s personal Gmail, in the “Ads” section. The ad consists of 2 creative elements: a presentation space (25 characters) and an extended ad unit (100 characters). There is also a 50 × 50 image and the Company Name as set by you.
YouTube Ads
This represents the videos that are displayed at the beginning or in the middle of the videos on this platform. You will need to have a video to promote your services, products or business.
Marketing through Google Search Ads
Search Ads
Although your website is not in the top search engine results, marketing through Google AdWords will be able to show your ad on the first page of search engine results, thus making it possible for your message to reach users too. This is called the Google Search Network marketing and it displays your ad both on pages displayed in search results on the Google search engine and on other pages related to search results or in partner directories such as AOL, Google Images, Maps and Shopping. Targeting can be done very precisely, depending on interests.
Marketing
through Google Dynamic Search Ads
In Dynamic Search, Google analyses the organically indexed pages, then automatically matches relevant searches for your business with the text advertising and landing page. This service is very suitable for online stores that have a very wide range of products. Thus, when the user makes a query, Google will display your ad, according to the needs of your potential customer.
Marketing through Google Display
Network Ads
Google also offers a service through which your ad can be displayed on other websites (including the Google Display Network), not just the Google search engine. The ads appear on certain websites, depending on the keywords or areas of interest you set, thus targeting users who are directly interested in the field in which you operate. You can make such ads using text ads such as the Search Ads explained above, or using banners specifically designed for your business.
Remarketing, Remarketing
Dinamic, RLSA
In Dynamic Search, Google analyses the organically indexed pages, then automatically matches relevant searches for your business with the text advertising and landing page. This service is very suitable for online stores that have a very wide range of products. Thus, when the user makes a query, Google will display your ad, according to the needs of your potential customer.
Gmail Sponsored Marketing
It’s a unique type of ad that appears only in one’s personal Gmail, in the “Ads” section. The ad consists of 2 creative elements: a presentation space (25 characters) and an extended ad unit (100 characters). There is also a 50 × 50 image and the Company Name as set by you.
YouTube Ads
This represents the videos that are displayed at the beginning or in the middle of the videos on this platform. You will need to have a video to promote your services, products or business.
Cateva intrebari despre promovarea Google Ads pe care le primim frecvent din partea noilor clienti
Exista urmatoarele tipuri de campanii Google Ads: Search, Dynamic Search, Display, Video, Shopping, Discovery, Performance Max, App, Smart si Local. La acestea se adauga campaniile cu audiente de Remarketing, care pot fi implementate atat sub forma unor campanii Display / Discovery / Video, cat si sub forma unor campanii RLSA (Remarketing Lists for Search Ads).
Da. Daca se doreste oprirea promovarii prin intermediul Google Ads, campaniile pot fi intrerupte si reactivate ulterior. In momentul in care intrerupi o campanie Google Ads, trebuie sa stii ca anunturile din acea campanie nu vor mai fi afisate de catre motorul de cautare pana in momentul reactivarii.
Nu, ele reprezinta acelasi lucru. De cativa ani, campaniile Google AdWords si-au schimbat denumirea in Google Ads.
O agentie partener Google reprezinta o agentie in cadrul careia lucreaza specialisti certificati Google Ads. De asemenea, agentiile partenere Google trebuie sa mentina un scor de optimizare de cel putin 70% pentru conturile clientilor, mai exact sa respecte bunele practici. Nu in ultimul rand, pentru ca o agentie sa detina acest statut, ea trebuie sa ruleze in conturile din portofoliu un buget total de minimum 10.000 $ intr-o perioada de 90 de zile.
O agentie partenera Google Ads are acces la instrumente de lucru de top si la consultantii Google din Dublin si Varsovia, la traininguri si cursuri exclusiviste, precum si la toate noutatile lansate de Google.
Bugetele investite in promovarea prin campanii Google Ads pot varia de la cateva sute de lei pe luna la cateva mii de euro. Bineinteles, sunt companii care investesc si milioane de euro. Totul depinde de obiectivele pe care le setezi, domeniul in care activezi si, bineinteles, puterea competitorilor din piata.
Pe masura ce campaniile Google Ads incep sa fie optimizate, rezultatele obtinute vor fi din ce in ce mai bune. Recuperarea investitiei depinde de mai multi factori, precum: domeniul de activitate, competitia din industrie, volumul de cautari, valoarea medie a cosului de cumparaturi (in cazul unui site e-commerce) etc. De obicei, dupa cateva saptamani, volumul si valoarea conversiilor incep sa creasca, iar costul per conversie incepe sa scada. Astfel, se ajunge la un ROAS (Return on ad spend) din ce in ce mai bun.
Nu chiar, depinde de domeniul de activitate al business-ului pe care doresti sa il promovezi. Anumite business-uri nu pot fi promovate prin Google Ads. Aici sunt incluse cele care promoveaza arme, materiale explozibile, produse din tutun, droguri si produse ce contin substante psihoactive etc.
Nu, promovarea prin Google Ads nu este restrictionata de un buget minim. Totusi, pentru performante optime, este recomandata alocarea unui anumit buget. Atunci cand bugetul este insuficient, pot exista campanii care sa nu se mai afiseze unor potentiali clienti relevanti. Specialistii nostri iti vor oferi intotdeauna cea mai eficienta solutie de promovare Google Ads din perspectiva echilibrului intre buget si rezultate.
Anunturile Google sunt afisate in reteaua Google Search, in reteaua Google Display, in Google Shopping, in Discover, Gmail, YouTube, precum si pe site-urile partenere Google. Practic, utilizatorii vor vedea reclamele tale atunci cand fac cautari pe Google, cand acceseaza anumite platforme sau aplicatii si atunci cand navigheaza pe diverse site-uri.
The numbers that speak about
our experience as a Google Ads agency
10 Years
of experience
More than 10 years of experience with national and international campaigns
245
clients
Peste 245 de clienti in portofoliul nostru din peste 50 de domenii
50
different fields
Over 50 fields of activity
Why
The Markers?
We are All In
Here you will find everything you need for successful digital marketing in one place. We always integrate graphic design as well as programming, strategy as well as implementation, communication as well as performance.
We are approachable
We are always easy to find, we always have a smile on our faces, we are open, transparent and, above all, we speak your language. That’s just one more reason to choose The Markers as an online marketing agency
We complement one another
Our project team includes both communication and branding specialists (creatives) as well as marketing performance specialists (technicians) so that we have every ingredient for the best results in online marketing
Here’s why people
work with us
The Markers has been involved with the online marketing activities of Accent Bijuterii from the very first day the company started being active in this environment. We thank the specialists and consultants from The Markers Consult for the fact that, alongside the implementation, optimisation and administration of the marketing campaigns, they always come up with new ideas, new market perspectives, ideas which add to our company’s market image and increase the sales we generate!
We are constantly benefitting from the The Markers services in many marketing projects and we will definitely continue our collaboration. They constantly share with us their results, they communicate efficiently and very openly with us, they always come up with new ideas, we have a clear understanding of the development of our promotion activity and they have a clear grasp on the newest trends. We recommend them – they’re a young, hardworking and goal-oriented team of proactive professionals.
The Keez project has been a great challenge for me, but, as the same time I believed in it and fought hard for it. The Markers? Most likely it was a challenge for them as well, but they certainly fought for the beautiful blooming of this idea, alongside myself. They have the necessary know-how, while being very approachable and communicative as well. They have helped us with certain projects, but they always made sure to tell us when we should stop, so as not to blunder anything.
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The words that describe us
correctly and completely
That assure our clients that we respect our responsibilities and that we always value the best practices
We always come up with new ideas dedicated to our clients' business growth and active actions’ streamlining.
You have access and control over your budget and results, all the time.
You are always informed about the campaigns’ results, about what to expect and what solutions are available for your business.
We inform ourselves daily, we go to trainings and we are present at all the events in the field, so that we can always implement the most efficient and modern marketing actions for our clients.
We are a Google Premier certified agency, IAB Romania partners and this indicates the quality of the services we offer, the professionalism of our certified experts, as well as the experience in the field.
We are focused on implementing result-yielding campaigns and we are always involved in
reaching our objectives
We adapt our services for any budget and make budgets more efficient to achieve any realistic goal.
We always come up with solutions to streamline marketing actions and increase the results of our partners.
We always respond to emails, phone calls and we visit you whenever needed.
We always speak our client’s language, we are transparent and open to communication.
We always speak our client’s language, we are transparent and open to communication
All our partners benefit from a free performance audit for their site (Conversion Rate Optimization) that aims at enhancing the user experience and the success rates.
About us, a Bucharest online marketing agency
A joyful, but ambitious team. One that loves a challenge. One that always brings about a
good mood. You know you can’t be in a good mood without success, right?
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