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TIS Farmaceutic

Case study – Branding & Communication

Background

Tis Farmaceutic is an 100% Romanian company producing cosmetics and dermacosmetics as well as medicine, dietary supplements and medical devices. Although its products are of good quality and the pricing is really good, their products were not so familiar to their target-audience and would only be bought at the recommendation of the pharmacist or the shopkeeper in herbal-shop-type stores.

Objectives

Accomplishments in 2019

We established an editorial strategy that addressed 3 ways of communication

Extra

Rewards by the end of 2019

14K followers vs 11K followers before the beginning of the collaboration

28K medium monthly reach vs 200 medium monthly reach before the beginning of the collaboration

24K medium monthly engagement vs 15 medium monthly engagement before the beginning of the collaboration

Extra accomplishments in 2020

Rewards by the end of 2020

24K followers vs 11K followers before the beginning of the Facebook collaboration

190K medium monthly reach vs 200 medium monthly reach before the beginning of the Facebook collaboration

100K medium monthly engagement vs 15 medium monthly engagement before the beginning of the Facebook collaboration

83K views of the videos 0 views of the videos before the beginning of the Facebook collaboration

; vs 0 before the beginning of the collaboration on Instagram

500K listings in the Google network websites vs 0 before the collaboration

165K listings of the YouTube videos vs 0 before the collaboration

The creation of an online store as a result of the public’s demand to order products and of the increase in market demand for the TIS Farmaceutic products

Overall, in the two years of collaboration, the media budget increased by 25% and the end results increased by over 100%.

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