{"id":23915,"date":"2022-08-17T16:19:01","date_gmt":"2022-08-17T16:19:01","guid":{"rendered":"https:\/\/www.themarkers.ro\/?p=23915"},"modified":"2026-03-16T14:40:46","modified_gmt":"2026-03-16T14:40:46","slug":"tot-ce-trebuie-sa-stii-despre-google-analytics-4-noul-ga41","status":"publish","type":"post","link":"https:\/\/www.themarkers.ro\/en\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-noul-ga41\/","title":{"rendered":"Tot ce trebuie sa stii despre Google Analytics 4 \u2022 Noul GA41"},"content":{"rendered":"

Asa cum bine stii, Google Analytics este instrumentul prin intermediul caruia reusim sa monitorizam tot ceea ce tine de performantele unui site si ale actiunilor de marketing online.<\/p>\n\n\n\n

Ne ajuta sa tragem concluzii si sa luam decizii importante pentru viitoarele actiuni. Ne da date despre: sursele de trafic, paginile vizitate de utilizatori, segmentele de public tinta care interactioneaza cu site-ul, comportamentul acestora, atingerea obiectivelor si sute de alte metrici importante in procesul de marketing.<\/p>\n\n\n\n

De curand, Google a anuntat lansarea noii versiuni de Analytics, care se numeste Google Analytics 4 (GA4) si care este, practic, un nou instrument de lucru.<\/p>\n\n\n\n

Ce este Google Analytics 4?<\/strong><\/h2>\n\n\n\n

Google Analytics 4<\/strong> este noua generatie a platformei de analiza oferita de Google, actualizata la zi cu schimbarile din industrie cum sunt restrictiile privind cookie-urile, invatarea automata si modelarea datelor si a comportamentului utilizatorilor, totul intr-un design nou si inteligent.<\/p>\n\n\n\n

De ce aceasta trecere la Google Analytics 4?<\/strong><\/h2>\n\n\n\n

Universal Analytics (GA3 sau UA3), care nu va mai procesa date incepand cu 1 iulie 2023, se foloseste de modelul traditional de modelare a datelor concentrat pe sesiune (vizita). GA4 are la baza evenimentele (\u201eevents\u201d), mai exact actiunile pe care vizitatorul le face pe site-ul tau.<\/p>\n\n\n\n

Asadar, modelul de date bazat pe evenimente oferit de GA4 este un mod total diferit, mult mai flexibil de a privi comportamentul utilizatorilor in web si pe aplicatiile mobile, care va ajuta la definirea unei imagini complete si personalizate a traseului utilizatorilor in website. Astfel, marketerii si oamenii de analiza vor avea acces la informatii mai valoroase, de care se pot folosi in optimizarea campaniilor de marketing, a propriilor site-uri si chiar afaceri.<\/p>\n\n\n\n

Care sunt avantajele Google Analytics 4 fa\u021b\u0103 de Universal Analytics?<\/strong>
<\/strong><\/h2>\n\n\n\n

Vorbind de evenimente, exista diferente in noua versiune Analytics: daca in varianta initiala, restrictiva, puteam insoti maximum 3 campuri de informatii impreuna cu fiecare eveniment (Categorie, Actiune, Eticheta), de data aceasta putem transmite pana la 25 de parametri cu fiecare eveniment, lucru care ajuta la colectare avansata de date pentru analiza si interpretare.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

In ultimii ani, Google a optimizat foarte mult modul de invatare automata si de modelare a datelor. Modelul de atribuire bazat pe date (data-driven attribution) foloseste date reale din contul Google Analytics pentru a genera un model personalizat prin care sa atribuie meritul pentru conversie tuturor punctelor de contact de-a lungul calatoriei utilizatorului. In acest mod, ne putem baza pe o imagine completa a canalelor digitale care performeaza si vom sti unde si cum trebuie investite resursele de marketing.<\/p>\n\n\n\n

In varianta Universal Analytics (GA3), modelul de atribuire bazat pe date era restrictionat doar pentru cei cu cont premium (varianta platita), dar, chiar si asa, nu putea fi folosit decat atunci cand platforma dispunea de mai multe date. GA4 include acest model printre optiunile standard de atribuire, pentru a simplifica problemele complexe legate de raportarea performantelor mai multor canale de marketing.<\/p>\n\n\n\n

Un alt punct forte in favoarea GA4 consta in modul prin care utilizatorii sunt identificati si cum datele acestora sunt atribuite cross-platform (pe mai multe dispozitive).<\/p>\n\n\n\n

Pana acum, Analytics folosea module cookie originale (first-party cookies) pentru a identifica utilizatorii atunci cand acestia accesau website-ul de pe un anumit dispozitiv  si, astfel, stia cand se intorceau pe site (\u201ereturning users\u201d). Aceasta modalitate de a identifica utilizatorii avea multe lacune, pentru ca acestia puteau accesa website-ul din modul incognito, puteau sterge cookie-urile sau puteau accesa site-ul de pe un alt dispozitiv, care avea un alt identificator Google Analytics.<\/p>\n\n\n\n

Google Analytics 4 vine cu o nou\u0103 metod\u0103 de a identifica utilizatorii, care ar trebui s\u0103 ofere un model de urm\u0103rire holistic, chiar dac\u0103 pentru accesare se folose\u0219te un alt dispozitiv sau browser. Astfel, putem identifica utilizatorii nu doar dup\u0103 dispozitive, ci \u0219i dup\u0103:<\/p>\n\n\n\n

    \n
  • date modelate pe baza comportamentului utilizatorilor<\/li>\n\n\n\n
  • ID-ul de utilizator (User ID)<\/li>\n\n\n\n
  • semnalele Google (Google Signals)<\/li>\n<\/ul>\n\n\n\n

    Astfel, vom putea intelege mai bine care a fost traseul unui utilizator, de la prima interactiune cu site-ul pana la conversie si sa interpretam corect valoarea fiecarei actiuni de marketing online.<\/p>\n\n\n\n

    Semnalele Google (Google signals) sunt date de la utilizatorii care sunt conectati cu un cont Google. Atunci cand sunt activate semnalele Google, Analytics asociaza datele colectate de la utilizatorii conectati, care accepta modulele cookie de pe site si modeleaza informatiile de la cei care nu sunt conectati sau nu accepta modulele cookie.<\/p>\n\n\n\n

    Asta inseamna mult mai multe date, mult mai rafinate, mult mai reale -date de care ne putem folosi in granularizarea actiunilor de marketing online, astfel incat sa crestem rata de conversie.<\/p>\n\n\n\n

    Alt avantaj al platformei Analytics 4 este c\u0103 putem urm\u0103ri p\u00e2n\u0103 la 30 de obiective (\u201egoals\u201d), comparativ cu 20, c\u00e2te permitea varianta anterioar\u0103. \u00cen plus, platforma ofer\u0103 insight-uri \u0219i predic\u021bii bazate pe \u00eenv\u0103\u021barea automat\u0103, care estimeaz\u0103 comportamentul viitor al utilizatorilor, dar \u0219i mai multe tipuri de rapoarte avansate, precum:<\/p>\n\n\n\n

      \n
    • suprapunerea segmentelor de audien\u021b\u0103<\/li>\n\n\n\n
    • explorarea datelor (Exploration reports)<\/li>\n\n\n\n
    • analiza funnel-urilor (funnel analysis)<\/li>\n\n\n\n
    • analiza traseului utilizatorilor (path analysis)<\/li>\n<\/ul>\n\n\n\n
      \"Google<\/figure>\n\n\n\n

      Trecerea la noua varianta Analytics 4 nu este un lucru nice to have, ci un must have<\/strong>;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara; asadar, pentru a avea la dispozitie<\/strong> date pentru optimizarea campaniilor online este strict necesar sa implementezi GA4 cat mai curand.<\/strong><\/p>\n\n\n\n

      Pentru a avea siguranta unor decizii de marketing optime, pentru a creste eficienta campaniilor de marketing si a construi catre succes, alege un partener care sa te ajute atat cu implementarea corecta a trackingului Google Analytics 4, cat si cu analiza datelor si optimizarea campaniilor de marketing.<\/p>\n\n\n\n

      Alege The Markers ca partener de cursa lunga pentru implementare trackingului GA4 si interpretarea datelor. Suntem aici  pentru a te ajuta in atingerea obiectivelor de business!<\/p>\n\n\n\n

      FAQ \u2013 Intrebari frecvente despre Google Analytics 4<\/h2>\n\n\n\n
      Ce este Google Analytics 4 si cu ce difera fata de Universal Analytics?<\/strong>

      Google Analytics 4 este noua generatie a platformei de analiza Google, bazata pe un model de date orientat pe evenimente, spre deosebire de Universal Analytics care folosea un model bazat pe sesiuni. GA4 ofera urmarire cross-platform, atribuire avansata si integrare cu invatarea automata.<\/p> <\/div>

      De cand nu mai functioneaza Universal Analytics?<\/strong>

      Universal Analytics (GA3) a incetat sa mai proceseze date incepand cu 1 iulie 2023. Toate proprietatile active trebuie migrate catre Google Analytics 4 pentru a continua colectarea datelor.<\/p> <\/div>

      Cum identifica GA4 utilizatorii pe mai multe dispozitive?<\/strong>

      GA4 foloseste o combinatie intre ID-ul de utilizator, semnalele Google si modelare statistica pentru a urmari traseul utilizatorilor pe dispozitive si browsere diferite, oferind o imagine mai completa fata de metoda cookie-based din UA.<\/p> <\/div> <\/div>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      Asa cum bine stii, Google Analytics este instrumentul prin intermediul caruia reusim sa monitorizam tot ceea ce tine de performantele unui site si ale actiunilor de marketing online. Ne ajuta sa tragem concluzii si sa luam decizii importante pentru viitoarele actiuni. Ne da date despre: sursele de trafic, paginile vizitate de utilizatori, segmentele de public […]<\/p>\n","protected":false},"author":1,"featured_media":23917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[],"class_list":["post-23915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-marketing"],"acf":[],"yoast_head":"\nTot ce trebuie sa stii despre Google Analytics 4 \u2022 Noul GA41 - The Markers<\/title>\n<meta name=\"description\" content=\"Afla ce este Google Analytics 4 \u2022 Care este diferenta dintre GA4 si UA? \u2022 Care sunt avantajele si cum se seteaza GA4? \u2022 Cand se trece de la UA la GA4?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themarkers.ro\/en\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-noul-ga41\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tot ce trebuie sa stii despre Google Analytics 4 \u2022 Noul GA41 - The Markers\" \/>\n<meta property=\"og:description\" content=\"Afla ce este Google Analytics 4 \u2022 Care este diferenta dintre GA4 si UA? 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