{"id":23927,"date":"2022-08-18T08:20:51","date_gmt":"2022-08-18T08:20:51","guid":{"rendered":"https:\/\/www.themarkers.ro\/?p=23927"},"modified":"2024-07-10T14:21:35","modified_gmt":"2024-07-10T14:21:35","slug":"tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4","status":"publish","type":"post","link":"https:\/\/www.themarkers.ro\/en\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/","title":{"rendered":"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23927\" class=\"elementor elementor-23927\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1afdd42 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no e-parent\" data-id=\"1afdd42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0fecee lakit-col-width-auto-no jltma-glass-effect-no\" data-id=\"a0fecee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a25c32c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"a25c32c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9acc72b lakit-col-width-auto-no jltma-glass-effect-no\" data-id=\"9acc72b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb09540 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fb09540\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><strong>In acest articol:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1578ac5 lakit-col-width-auto-no jltma-glass-effect-no\" data-id=\"1578ac5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a201708 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a201708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\"><u><a href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#ce-este-ga4\">Ce este Google Analytics 4?<\/a><\/u><\/span><\/p><p><span style=\"font-weight: bolder;\"><u><a href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#de-ce\">De ce aceasta trecere la Google Analytics 4?<\/a><\/u><\/span><\/p><div><p><span style=\"font-weight: bolder;\"><u><a href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#avantaje\">Avantaje Google Analytics 4 \u2013 GA4 vs UA<\/a><\/u><\/span><\/p><\/div><div><p><span style=\"font-weight: bolder;\"><u><a href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#diferente\">Principalele diferente &#8211; Google Analytics 4 | GA4 vs UA<\/a><\/u><\/span><\/p><\/div><div><p><span style=\"font-weight: bolder;\"><u><a href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#concluzie\">Concluzie<\/a><\/u><\/span><\/p><p><span style=\"font-weight: bolder;\"><u><a href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#contact1\">Contacteaza-ne pentru mai multe detalii<\/a><\/u><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8a1ee jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3f8a1ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Asa cum bine stii, Google Analytics este instrumentul prin intermediul caruia reusim sa monitorizam tot ceea ce tine de performantele unui site si ale actiunilor de marketing online.<\/p><p>Ne ajuta sa tragem concluzii si sa luam decizii importante pentru viitoarele actiuni. Ne da date despre: sursele de trafic, paginile vizitate de utilizatori, segmentele de public tinta care interactioneaza cu site-ul, comportamentul acestora, atingerea obiectivelor si sute de alte metrici importante in procesul de marketing.<\/p><p>De curand, Google a anuntat lansarea noii versiuni de Analytics, care se numeste Google Analytics 4 (GA4) si care este, practic, un nou instrument de lucru.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a765cd jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"9a765cd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ce-este-ga4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8950dda jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"8950dda\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ce-este-ga\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d55ae jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"86d55ae\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ce-este\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec20a8e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ec20a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\"><u>Ce este Google Analytics 4?<\/u><\/span><\/p><div><p><span style=\"font-weight: bolder;\">Google Analytics 4<\/span>\u00a0este noua generatie a platformei de analiza oferita de Google, actualizata la zi cu schimbarile din industrie cum sunt restrictiile privind cookie-urile, invatarea automata si modelarea datelor si a comportamentului utilizatorilor, totul intr-un design nou si inteligent.<\/p><\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14ab5a jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"d14ab5a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"de-ce\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f48c7f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f48c7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\"><u>De ce aceasta trecere la Google Analytics 4?<\/u><\/span><\/p><div><p>Universal Analytics (GA3 sau UA3), care nu va mai procesa date incepand cu 1 iulie 2023, se foloseste de modelul traditional de modelare a datelor concentrat pe sesiune (vizita). GA4 are la baza evenimentele (\u201eevents\u201d), mai exact actiunile pe care vizitatorul le face pe site-ul tau.<\/p><\/div><div>Asadar, modelul de date bazat pe evenimente oferit de GA4 este un mod total diferit, mult mai flexibil de a privi comportamentul utilizatorilor in web si pe aplicatiile mobile, care va ajuta la definirea unei imagini complete si personalizate a traseului utilizatorilor in website. Astfel, marketerii si oamenii de analiza vor avea acces la informatii mai valoroase, de care se pot folosi in optimizarea campaniilor de marketing, a propriilor site-uri si chiar afaceri.<\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4264f6 jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b4264f6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"avantaje\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2336a80 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2336a80\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#contact1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"elementor-icons eicon-click\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vrei suport in implementarea GA4 pentru afacerea ta? Completeaza formularul de mai jos acum!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a947051 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a947051\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\"><u>\u00a0<\/u><\/span><\/p><p><span style=\"font-weight: bolder;\"><u>Avantaje Google Analytics 4 \u2013 GA4 vs UA<\/u><\/span><\/p><div><p>Vorbind de evenimente, exista diferente in noua versiune Analytics: daca in varianta initiala, restrictiva, puteam insoti maximum 3 campuri de informatii impreuna cu fiecare eveniment (Categorie, Actiune, Eticheta), de data aceasta putem transmite pana la 25 de parametri cu fiecare eveniment, lucru care ajuta la colectare avansata de date pentru analiza si interpretare.<\/p><\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a812271 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a812271\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-2.png\" class=\"attachment-large size-large wp-image-23919\" alt=\"Google Analytics 4 GA4 (2)\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-2.png 940w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-2-300x251.png 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-2-768x644.png 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-2-14x12.png 14w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c503dd jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1c503dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>In ultimii ani, Google a optimizat foarte mult modul de invatare automata si de modelare a datelor. Modelul de atribuire bazat pe date (data-driven attribution) foloseste date reale din contul Google Analytics pentru a genera un model personalizat prin care sa atribuie meritul pentru conversie tuturor punctelor de contact de-a lungul calatoriei utilizatorului. In acest mod, ne putem baza pe o imagine completa a canalelor digitale care performeaza si vom sti unde si cum trebuie investite resursele de marketing.<\/p><p>In varianta Universal Analytics (GA3), modelul de atribuire bazat pe date era restrictionat doar pentru cei cu cont premium (varianta platita), dar, chiar si asa, nu putea fi folosit decat atunci cand platforma dispunea de mai multe date. GA4 include acest model printre optiunile standard de atribuire, pentru a simplifica problemele complexe legate de raportarea performantelor mai multor canale de marketing.<\/p><div><p>Un alt punct forte in favoarea GA4 consta in modul prin care utilizatorii sunt identificati si cum datele acestora sunt atribuite cross-platform (pe mai multe dispozitive).<\/p><\/div><div><p>Pana acum, Analytics folosea module cookie originale (first-party cookies) pentru a identifica utilizatorii atunci cand acestia accesau website-ul de pe un anumit dispozitiv\u00a0 si, astfel, stia cand se intorceau pe site (\u201ereturning users\u201d). Aceasta modalitate de a identifica utilizatorii avea multe lacune, pentru ca acestia puteau accesa website-ul din modul incognito, puteau sterge cookie-urile sau puteau accesa site-ul de pe un alt dispozitiv, care avea un alt identificator Google Analytics.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332c4b1 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"332c4b1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#contact1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"elementor-icons eicon-click\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vrei suport in implementarea GA4 pentru afacerea ta? Completeaza formularul de mai jos acum!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1192a96 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1192a96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>\u00a0<\/p><p>Google Analytics 4 vine cu o noua metoda de a identifica utilizatorii, care ar trebui sa ofere un model de urmarire holistic, chiar daca pentru accesare se foloseste un alt dispozitiv sau browser. Astfel, putem identifica utilizatorii nu doar dupa dispozitive, dar si dupa ID-ul de utilizator si semnalele Google.<\/p><\/div><div><p>Astfel, vom putea intelege mai bine care a fost traseul unui utilizator, de la prima interactiune cu site-ul pana la conversie si sa interpretam corect valoarea fiecarei actiuni de marketing online.<\/p><\/div><div><p>Semnalele Google (Google signals) sunt date de la utilizatorii care sunt conectati cu un cont Google. Atunci cand sunt activate semnalele Google, Analytics asociaza datele colectate de la utilizatorii conectati, care accepta modulele cookie de pe site si modeleaza informatiile de la cei care nu sunt conectati sau nu accepta modulele cookie.<\/p><\/div><div><p>Asta inseamna mult mai multe date, mult mai rafinate, mult mai reale -date de care ne putem folosi in granularizarea actiunilor de marketing online, astfel incat sa crestem rata de conversie.<\/p><\/div><div><p>Alt avantaj al platformei Analytics 4 este ca putem urmari 30 de obiective (\u201cgoals\u201d) comparativ cu 20, cate permitea varianta anterioara, insight-uri si predictii bazate pe invatarea automata, care prezice comportamentul viitor al utilizatorilor, dar si variante multiple de rapoarte (explorare, palnie, analiza traseului, suprapuneri de segmente etc.), pentru o mai buna interpretarea a datelor si atingerea obiectivelor de business.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ea27d jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"48ea27d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"diferente\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-631f68c elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"631f68c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#contact1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"elementor-icons eicon-click\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vrei suport in implementarea GA4 pentru afacerea ta? Completeaza formularul de mai jos acum!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3651d9f jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3651d9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"851\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-3.png\" class=\"attachment-large size-large wp-image-23918\" alt=\"Google Analytics 4 GA4 (3)\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-3.png 940w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-3-282x300.png 282w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-3-768x817.png 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-3-11x12.png 11w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff153f5 jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"ff153f5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"concluzie\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0a3ed jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5f0a3ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\"><u>\u00a0<\/u><\/span><\/p><p><span style=\"font-weight: bolder;\"><u>Concluzie<\/u><\/span><\/p><p>Trecerea la noua varianta\u00a0<span style=\"font-weight: bolder;\">Analytics 4 nu este un lucru nice to have, ci un must have<\/span>;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara;\u00a0<span style=\"font-weight: bolder;\">asadar, pentru a avea la dispozitie<\/span><span style=\"font-weight: bolder;\">\u00a0date pentru optimizarea campaniilor online este strict necesar sa implementezi GA4 cat mai curand.<\/span><\/p><div><p>Pentru a avea siguranta unor decizii de marketing optime, pentru a creste eficienta campaniilor de marketing si a construi catre succes, alege un partener care sa te ajute atat cu implementarea corecta a trackingului Google Analytics 4, cat si cu analiza datelor si optimizarea campaniilor de marketing.<\/p><\/div><div>Alege The Markers ca partener de cursa lunga pentru implementare trackingului GA4 si interpretarea datelor. Suntem aici \u00a0pentru a te ajuta in atingerea obiectivelor de business!<\/div><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee67393 jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"ee67393\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e794b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"c9e794b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.themarkers.ro\/viitorul-analizei-datelor-ga4-ce-este-si-cum-trebuie-sa-te-pregatesti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"elementor-icons eicon-click\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descopera pe scurt ce este GA4!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c785aa1 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c785aa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Vrei suport in implementarea GA4 pentru afacerea ta?<\/strong><\/h5><h5><strong> Completeaza formularul de mai jos acum!<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5fecf elementor-button-align-stretch jltma-glass-effect-no elementor-widget elementor-widget-form\" data-id=\"7d5fecf\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form-GA4\" aria-label=\"Form-GA4\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"23927\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7d5fecf\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4 - The Markers\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"23927\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNume\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nume\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_87fbeab elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_87fbeab\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompanie\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_87fbeab]\" id=\"form-field-field_87fbeab\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Companie\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_560e737 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_560e737\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWebsite\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_560e737]\" id=\"form-field-field_560e737\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Website\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_672bad6 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_672bad6\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_672bad6]\" id=\"form-field-field_672bad6\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Telefon\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"elementor-icons eicon-click\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Trimite<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47bcb7 jltma-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"a47bcb7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form-ga\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc3df44 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"dc3df44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32e7678 lakit-col-width-auto-no jltma-glass-effect-no\" data-id=\"32e7678\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbdf9e2 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"cbdf9e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/tudor-constantin-google-analytics-4-ga4.png\" class=\"attachment-large size-large wp-image-23931\" alt=\"tudor constantin google analytics 4 ga4\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/tudor-constantin-google-analytics-4-ga4.png 450w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/tudor-constantin-google-analytics-4-ga4-300x300.png 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/tudor-constantin-google-analytics-4-ga4-150x150.png 150w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/tudor-constantin-google-analytics-4-ga4-12x12.png 12w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bba062a lakit-col-width-auto-no jltma-glass-effect-no\" data-id=\"bba062a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dddcc86 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dddcc86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Tudor Constantin&nbsp;<\/b><\/p>\n<p>PPC Manager&nbsp;<\/p>\n<p>Digital Performance Consultant&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In acest articol: Ce este Google Analytics 4? De ce aceasta trecere la Google Analytics 4? Avantaje Google Analytics 4 \u2013 GA4 vs UA Principalele diferente &#8211; Google Analytics 4 | GA4 vs UA Concluzie Contacteaza-ne pentru mai multe detalii \u00a0 Asa cum bine stii, Google Analytics este instrumentul prin intermediul caruia reusim sa monitorizam [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":23929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,17],"tags":[],"class_list":["post-23927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4 - The Markers<\/title>\n<meta name=\"description\" content=\"Trecerea la noua varianta Analytics 4 nu este un lucru nice to have, ci un must have;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themarkers.ro\/en\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4 - The Markers\" \/>\n<meta property=\"og:description\" content=\"Trecerea la noua varianta Analytics 4 nu este un lucru nice to have, ci un must have;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themarkers.ro\/en\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"The Markers\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T08:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T14:21:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tudor Constantin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tudor Constantin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/\"},\"author\":{\"name\":\"Tudor Constantin\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/person\\\/2586b276011742f7242d61c1e3c622d3\"},\"headline\":\"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4\",\"datePublished\":\"2022-08-18T08:20:51+00:00\",\"dateModified\":\"2024-07-10T14:21:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/\"},\"wordCount\":1029,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/google-analytics-4-ga4.jpg-1-1.png\",\"articleSection\":[\"Digital\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/\",\"name\":\"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4 - The Markers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/google-analytics-4-ga4.jpg-1-1.png\",\"datePublished\":\"2022-08-18T08:20:51+00:00\",\"dateModified\":\"2024-07-10T14:21:35+00:00\",\"description\":\"Trecerea la noua varianta Analytics 4 nu este un lucru nice to have, ci un must have;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/google-analytics-4-ga4.jpg-1-1.png\",\"contentUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/google-analytics-4-ga4.jpg-1-1.png\",\"width\":1024,\"height\":683,\"caption\":\"Google Analytics 4 GA4 (1)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud83d\ude80\",\"item\":\"https:\\\/\\\/www.themarkers.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#website\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/\",\"name\":\"The Markers\",\"description\":\"Agentie de marketing si publicitate online\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.themarkers.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\",\"name\":\"The Markers\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Logo-TM.png\",\"contentUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Logo-TM.png\",\"width\":530,\"height\":556,\"caption\":\"The Markers\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/person\\\/2586b276011742f7242d61c1e3c622d3\",\"name\":\"Tudor Constantin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2802f10003c92061319e4af3b57e14f423b4419e24a9330252f5a6177c858917?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2802f10003c92061319e4af3b57e14f423b4419e24a9330252f5a6177c858917?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2802f10003c92061319e4af3b57e14f423b4419e24a9330252f5a6177c858917?s=96&d=mm&r=g\",\"caption\":\"Tudor Constantin\"},\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/en\\\/author\\\/tudor-constantin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4 - The Markers","description":"Trecerea la noua varianta Analytics 4 nu este un lucru nice to have, ci un must have;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.themarkers.ro\/en\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/","og_locale":"en_US","og_type":"article","og_title":"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4 - The Markers","og_description":"Trecerea la noua varianta Analytics 4 nu este un lucru nice to have, ci un must have;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara","og_url":"https:\/\/www.themarkers.ro\/en\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/","og_site_name":"The Markers","article_published_time":"2022-08-18T08:20:51+00:00","article_modified_time":"2024-07-10T14:21:35+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-1-1.png","type":"image\/png"}],"author":"Tudor Constantin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tudor Constantin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#article","isPartOf":{"@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/"},"author":{"name":"Tudor Constantin","@id":"https:\/\/www.themarkers.ro\/#\/schema\/person\/2586b276011742f7242d61c1e3c622d3"},"headline":"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4","datePublished":"2022-08-18T08:20:51+00:00","dateModified":"2024-07-10T14:21:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/"},"wordCount":1029,"commentCount":0,"publisher":{"@id":"https:\/\/www.themarkers.ro\/#organization"},"image":{"@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-1-1.png","articleSection":["Digital","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/","url":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/","name":"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4 - The Markers","isPartOf":{"@id":"https:\/\/www.themarkers.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#primaryimage"},"image":{"@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-1-1.png","datePublished":"2022-08-18T08:20:51+00:00","dateModified":"2024-07-10T14:21:35+00:00","description":"Trecerea la noua varianta Analytics 4 nu este un lucru nice to have, ci un must have;din iulie 2023, UA (GA3) se va deprecia si nu va mai colecta date, iar in GA4 nu ne vom putea folosi de datele din platforma anterioara","breadcrumb":{"@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#primaryimage","url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-1-1.png","contentUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/08\/google-analytics-4-ga4.jpg-1-1.png","width":1024,"height":683,"caption":"Google Analytics 4 GA4 (1)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.themarkers.ro\/tot-ce-trebuie-sa-stii-despre-google-analytics-4-ga4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud83d\ude80","item":"https:\/\/www.themarkers.ro\/"},{"@type":"ListItem","position":2,"name":"\u25b7 Tot ce trebuie sa stii despre Google Analytics 4 \u2022 GA4"}]},{"@type":"WebSite","@id":"https:\/\/www.themarkers.ro\/#website","url":"https:\/\/www.themarkers.ro\/","name":"The Markers","description":"Agentie de marketing si publicitate online","publisher":{"@id":"https:\/\/www.themarkers.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themarkers.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.themarkers.ro\/#organization","name":"The Markers","url":"https:\/\/www.themarkers.ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themarkers.ro\/#\/schema\/logo\/image\/","url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2021\/05\/Logo-TM.png","contentUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2021\/05\/Logo-TM.png","width":530,"height":556,"caption":"The Markers"},"image":{"@id":"https:\/\/www.themarkers.ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.themarkers.ro\/#\/schema\/person\/2586b276011742f7242d61c1e3c622d3","name":"Tudor Constantin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2802f10003c92061319e4af3b57e14f423b4419e24a9330252f5a6177c858917?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2802f10003c92061319e4af3b57e14f423b4419e24a9330252f5a6177c858917?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2802f10003c92061319e4af3b57e14f423b4419e24a9330252f5a6177c858917?s=96&d=mm&r=g","caption":"Tudor Constantin"},"url":"https:\/\/www.themarkers.ro\/en\/author\/tudor-constantin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/23927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/comments?post=23927"}],"version-history":[{"count":82,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/23927\/revisions"}],"predecessor-version":[{"id":25333,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/23927\/revisions\/25333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media\/23929"}],"wp:attachment":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media?parent=23927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/categories?post=23927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/tags?post=23927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}