{"id":24710,"date":"2022-12-23T12:44:51","date_gmt":"2022-12-23T12:44:51","guid":{"rendered":"https:\/\/www.themarkers.ro\/?p=24710"},"modified":"2026-04-22T13:23:32","modified_gmt":"2026-04-22T13:23:32","slug":"ce-este-user-experience-ux-si-cum-influenteaza-rata-de-conversie","status":"publish","type":"post","link":"https:\/\/www.themarkers.ro\/en\/ce-este-user-experience-ux-si-cum-influenteaza-rata-de-conversie\/","title":{"rendered":"Ce este User Experience (UX) si cum influenteaza rata de conversie?"},"content":{"rendered":"<p><strong>User Experience (UX): ce este si de ce conteaza pentru site-ul afacerii tale<\/strong><\/p>\n\n\n\n<p>Dupa cum probabil stii, exista doua parti incredibil de importante atunci cand vine vorba de modul in care un utilizator interactioneaza cu site-ul tau. Este vorba despre <em>User Interface <\/em>(UI; interfata utilizatorului) si <em>User Experience<\/em> (UX; experienta utilizatorului).<\/p>\n\n\n\n<p>Interfata utilizatorului este, dupa cum o prezinta si numele, partea tehnica ce influenteaza utilizatorul. Apoi, experienta utilizatorului este influentata de o serie de aspecte functionale si creative, menite sa-l ajute pe acesta sa navigheze sau chiar sa-l convinga sa ia anumite decizii (achizitia, de exemplu).<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><em>\ud83d\udca1 <em>De retinut faptul ca interfata utilizatorului nu omite aspectele creative si vizuale \u2013 pur si simplu acestea au un rol strict tehnic.<\/em><\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>In articolul de astazi, am pus la punct un crash course\/curs intensiv despre experienta utilizatorului. Pe scurt, vei afla de ce aceasta este la fel de importanta pentru website-ul tau precum este optimizarea de tip SEO, de exemplu.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.themarkers.ro\/en\/servicii-marketing-online\/\"><strong>Descopera oferta completa de servicii The Markers &#8211; All in pentru afacerea ta!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/ce-este-UX-User-Experience-1024x683.jpg\" alt=\"ce este UX User Experience\" class=\"wp-image-24712\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/ce-este-UX-User-Experience-1024x683.jpg 1024w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/ce-este-UX-User-Experience-300x200.jpg 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/ce-este-UX-User-Experience-768x512.jpg 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/ce-este-UX-User-Experience-1536x1024.jpg 1536w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/ce-este-UX-User-Experience-18x12.jpg 18w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/ce-este-UX-User-Experience.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este User Experience (UX)?<\/strong><\/h2>\n\n\n\n<p>Conform definitiei, User Experience (UX) reprezinta toate aspectele aferente interactiunii utilizatorului cu toate partile website-ului tau, inclusiv cu afacerea in sine, precum si cu serviciile si produsele acesteia. Orice element al afacerii tale care ajunge sa interactioneze direct cu un client sau potential client este un element care face parte si din <em>experienta utilizatorului<\/em>.<\/p>\n\n\n\n<p>Pe scurt, UX trebuie sa indeplineasca cerintele si nevoile utilizatorului. De exemplu, daca acesta se afla intr-un magazin online, iar prima pagina nu contine niciun produs si butonul de \u201emagazin\u201d nu este vizibil nicaieri, atunci scorul User Experience al website-ului este practic la pamant.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><em>\ud83d\udca1 <em>De retinut faptul ca User Experience poate fi gasit in orice domeniu, nu numai cel online. Acest concept reprezinta, in esenta, modul in care utilizatorul interactioneaza (si ar trebui sa interactioneze) cu compania, produsele si serviciile tale<\/em>.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Cand vine vorba de mediul online, anume la nivelul unui website, <em>experienta utilizatorului<\/em> are in vedere urmatoarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Povestea brandului tau<\/strong> \u2013 redata prin continutul prezent pe website si imbunatatita de catre aspectul acestuia (parte a UI);<\/li>\n\n\n\n<li><strong>Modurile prin care se garanteaza interactiunea cu brandul tau<\/strong> \u2013 postari, bloguri, videoclipuri, butoane, jocuri interactive si asa mai departe. Exista foarte multe modalitati prin care un utilizator poate interactiona cu brandul tau, implicit prin care aceste modalitati sa fie incluse in UX;<\/li>\n\n\n\n<li><strong>Obiectivele brandului tau (sau website-ului)<\/strong> \u2013 in dezvoltarea partii de User Experience se iau in calcul si obiectivele brandului tau. Daca vrei sa vinzi mai mult, de exemplu, atunci prima pagina a website-ului tau va contine produsele comercializate de tine;<\/li>\n\n\n\n<li><strong>Simplitatea in utilizare a platformei aferente brand-ului tau <\/strong>\u2013 anume, cat de usor ii este utilizatorului sa finalizeze o comanda sau sa se intoarca la o anumita pagina sau un produs. Cat de usor de folosit este website-ul afacerii tale per total?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><em>\ud83d\udca1 <em>Spre deosebire de User Interface care gestioneaza modul in care un produs sau un brand este \u201easezat in pagina\u201d, dupa cum s-ar spune, User Experience gestioneaza modul in care brand-ul sau produsul \u201ese simte\u201d din punctul de vedere al utilizatorului.<\/em><\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/experienta-utilizatorului-1024x683.jpg\" alt=\"experienta utilizatorului\" class=\"wp-image-24713\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/experienta-utilizatorului-1024x683.jpg 1024w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/experienta-utilizatorului-300x200.jpg 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/experienta-utilizatorului-768x512.jpg 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/experienta-utilizatorului-1536x1024.jpg 1536w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/experienta-utilizatorului-18x12.jpg 18w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/experienta-utilizatorului.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>De ce este importanta experienta utilizatorului pentru site-ul afacerii tale?<\/strong><\/strong><\/h2>\n\n\n\n<p>Exista mai multe motive pentru care <em>experienta utilizatorului<\/em> este importanta pentru site-ul afacerii tale. Totusi, in contextul dat, este de ajuns sa mentionam doar trei dintre ele. Din punctul nostru de vedere, aceste trei aspecte sunt (sau ar trebui sa fie) suficiente pentru a te convinge de faptul ca este necesar sa investesti in User Experience de la inceputul calatoriei tale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Imbunatateste rata de conversie a afacerii tale <\/strong>\u2013 usurinta de utilizare a unei platforme favorizeaza realizarea de actiuni de catre utilizatori. Evident, pentru majoritatea site-urilor, aceste actiuni reprezinta o conversie \u2013 pe scurt, profit pentru afacerea ta. Nu trebuie sa vezi User Experience ca pe o modalitate de a creste profitul \u2013 este de ajuns sa te concentrezi asupra nivelului de satisfactie rezultat in urma navigarii website-ului si interactiunii cu brandul tau;<\/li>\n\n\n\n<li><strong>Imbunatateste eficienta utilizatorilor, astfel acestia ajung la obiective mai repede <\/strong>\u2013 utilizatorul trebui sa danseze de la pagina de start catre pagina aferenta finalizarii unei comenzi (sau completarii unui obiectiv). Ideal, utilizatorul final ar trebui sa interactioneze cu platforma ta intr-un mod intuitiv \u2013 acestia ar trebui sa iroseasca ZERO timp pentru a afla cum se foloseste aceasta;<\/li>\n\n\n\n<li><strong>Imbunatateste reputatia brandului tau <\/strong>\u2013 s-a intamplat vreodata sa te intorci la un magazin online cu un pret putin mai mare doar pentru faptul ca erai obisnuit cu el si procesul de finalizare al obiectivelor era unul clar? Daca da, atunci brandul magazinului respectiv avea aceeasi reputatie printre toti clientii sai. In mediul online, cel mai mic pret poate deveni irelevant daca oferi User Experience (UX) de caliate superioara. Dupa cum s-ar spune, interactiunea de calitate costa, iar unii utilizatori sunt dispusi sa plateasca cativa lei in plus pentru aceasta.<\/li>\n<\/ul>\n\n\n\n<p>Ce spui? Sunt aceste trei aspecte de ajuns pentru a investi in User Experience realizat la nivel profesionist chiar acum? Desigur, nu trebuie asculti strict de noi \u2013 <a href=\"https:\/\/www.themarkers.ro\/en\/ne-recomanda\/\">lista noastra de recomandari<\/a> vorbeste de la sine!<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/User-Experience-eCommerce-1024x683.jpg\" alt=\"User Experience eCommerce\" class=\"wp-image-24714\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/User-Experience-eCommerce-1024x683.jpg 1024w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/User-Experience-eCommerce-300x200.jpg 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/User-Experience-eCommerce-768x512.jpg 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/User-Experience-eCommerce-1536x1024.jpg 1536w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/User-Experience-eCommerce-18x12.jpg 18w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/User-Experience-eCommerce.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>User Experience in eCommerce: cat valoreaza 0.5% in lumea reala?<\/strong><br><\/strong><\/h2>\n\n\n\n<p>In eCommerce, detaliile fac diferenta intr-un mod foarte clar si cat se poate de masurabil.<\/p>\n\n\n\n<p><strong>Ce parere ai de o crestere de 0.5% a ratei de conversie? <\/strong>In functie de volumul de vanzari de care te bucuri in domeniul online, acest procent poate insemna aproape zero pentru tine. Totusi, atunci cand este adaugat unui website realizat ca la carte, <a href=\"https:\/\/www.themarkers.ro\/en\/optimizare-servicii-seo\/\">optimizarii SEO<\/a> (printre altele) de calitate superioara si alaturi de User Experience impecabil, procentul se transforma intr-un cuantum deloc neglijabil! Astfel, daca ai o rata de conversie de 1,5% care se traduce intr-un cuantum de 450.000 lei vanzare totala, o crestere pana la 2% a ratei de conversie va insemna vanzari totale de 600.000. Da, impactul este major!<\/p>\n\n\n\n<p>Cel mai bun exemplu este influenta User Experience in eCommerce, industria din urma fiind cea mai populara in prezent (totodata, dupa noi, cea mai interesanta, mai ales atunci cand ai oportunitatea de a lucra si experimenta in interiorul sau).<\/p>\n\n\n\n<p>Astfel, se ia una bucata website eCommerce cu o rata de conversie de 1.5% (tine minte faptul ca rata de conversie este considerata optima intre 2% si 5%) si se aplica acestuia principii de User Experience. Acestea din urma au ca efect principal o crestere de 0.5% a ratei de conversie. Ce inseamna acest lucru?<\/p>\n\n\n\n<p>Ei bine, dupa putina magie in ale matematicii, reiese faptul ca procentul de 0.5% creste veniturile acelui magazin eCommerce cu 33%. Acum imagineaza-ti ce se poate intampla daca apelezi la mai multe principii ale marketing-ului digital?!<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><em>\ud83d\udca1 <em>O crestere de 1% inseamna 66% venituri in plus, de 2% &#8211; 132%, iar atingerea unei rate de conversie ideale de 5% inseamna venituri in plus de peste 200% (fata de momentul initial). Se poate spune, fara doar si poate, ca detaliile chiar fac diferenta cand vine vorba de User Experience!<\/em><\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/analiza-UX-1024x683.jpg\" alt=\"analiza UX\" class=\"wp-image-24715\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/analiza-UX-1024x683.jpg 1024w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/analiza-UX-300x200.jpg 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/analiza-UX-768x512.jpg 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/analiza-UX-1536x1024.jpg 1536w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/analiza-UX-18x12.jpg 18w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2022\/12\/analiza-UX.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce sa faci o analiza UX pentru site-ul tau chiar acum?<\/strong><\/h2>\n\n\n\n<p>Ar trebui sa faci o analiza UX asupra website-ului tau deoarece sunt sanse destul de mari sa spui <em>pas<\/em> voit la venituri in plus. Ca si proprietar de afacere, acest lucru este inadmisibil!<\/p>\n\n\n\n<p>Asadar, ideal ar fi sa apelezi la specialistii The Markers! Astfel, vei avea parte de un departament specializat care se va ocupa de toate aspectele aferente User Experience (UX) si va implementa toate principiile ce lipsesc \u2013 pentru ca tu sa te bucuri de rata de conversie reala a brandului tau.<\/p>\n\n\n\n<p>Nu mai sta pe ganduri si programeaza chiar acum o intalnire cu specialistii agentiei de marketing digital The Markers!<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.themarkers.ro\/en\/contact\/\"><strong>Cauti eficienta si promptitudine? Contacteaza-ne chiar acum!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Intrebari frecvente despre User Experience (UX)<\/strong><br><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1776864156228\"><strong class=\"schema-faq-question\">Care este diferenta dintre UX si UI?<\/strong> <p class=\"schema-faq-answer\">UI (User Interface) se refera la aspectul vizual si tehnic al site-ului: culori, butoane, tipografie, layout. UX (User Experience) se refera la modul in care utilizatorul se simte in timpul interactiunii cu site-ul si brandul. Cele doua sunt interdependente, dar adreseaza aspecte diferite.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776864175760\"><strong class=\"schema-faq-question\"><strong>Cat de des trebuie revizuit UX-ul unui site?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ori de cate ori se schimba ceva semnificativ: un redesign, adaugarea unor functionalitati noi, modificari in comportamentul utilizatorilor sau scaderea ratei de conversie. O analiza periodica, cel putin anuala, este recomandata pentru orice site activ.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776864182642\"><strong class=\"schema-faq-question\">UX conteaza si pentru site-urile de prezentare, nu doar pentru eCommerce?<\/strong> <p class=\"schema-faq-answer\">Da. Orice site care are un obiectiv, fie ca e vorba de generarea de lead-uri, programari, apeluri sau descarcari de materiale, beneficiaza de pe urma unui UX bine construit. Principiile sunt aceleasi, indiferent de tipul site-ului.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776864194933\"><strong class=\"schema-faq-question\"><strong>Poate un UX slab afecta pozitionarea in Google?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da. Google ia in calcul semnale de comportament ale utilizatorilor, precum rata de respingere si timpul petrecut pe site. Un UX slab determina utilizatorii sa paraseasca rapid pagina, ceea ce poate afecta negativ pozitionarea organica.<\/p> <\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>User Experience (UX): ce este si de ce conteaza pentru site-ul afacerii tale Dupa cum probabil stii, exista doua parti incredibil de importante atunci cand vine vorba de modul in care un utilizator interactioneaza cu site-ul tau. Este vorba despre User Interface (UI; interfata utilizatorului) si User Experience (UX; experienta utilizatorului). Interfata utilizatorului este, dupa [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":24711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[60,59],"class_list":["post-24710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-user-experience","tag-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ce este User Experience (UX) \u25b7 cum influenteaza rata de conversie?<\/title>\n<meta name=\"description\" content=\"Tu stii ce scor User Experience (UX) are website-ul afacerii tale? 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Un UX slab determina utilizatorii sa paraseasca rapid pagina, ceea ce poate afecta negativ pozitionarea organica.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/24710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/comments?post=24710"}],"version-history":[{"count":9,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/24710\/revisions"}],"predecessor-version":[{"id":28202,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/24710\/revisions\/28202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media\/24711"}],"wp:attachment":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media?parent=24710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/categories?post=24710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/tags?post=24710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}