{"id":26147,"date":"2024-02-15T23:37:09","date_gmt":"2024-02-15T23:37:09","guid":{"rendered":"https:\/\/www.themarkers.ro\/?p=26147"},"modified":"2024-07-11T14:01:23","modified_gmt":"2024-07-11T14:01:23","slug":"consent-mode-v2-ce-este-si-de-ce-trebuie-sa-l-implementezi","status":"publish","type":"post","link":"https:\/\/www.themarkers.ro\/en\/consent-mode-v2-ce-este-si-de-ce-trebuie-sa-l-implementezi\/","title":{"rendered":"Consent Mode V2 \u2013 ce este si de ce trebuie sa-l implementezi?"},"content":{"rendered":"<p>In 2018, Uniunea Europeana a lansat cel mai complex cadru legislativ de confidentialitate din lume: GDPR (Regulamentul General privind Protectia Datelor), aplicabil in toate statele membre UE. Acesta are scopul de a proteja datele consumatorilor.<\/p>\n\n\n\n<p>Ca raspuns la aceasta initiativa, Google a lansat, in 2020, Consent Mode V1, cu scopul de a respecta acordul utilizatorilor privind datele personale.<\/p>\n\n\n\n<p>Cu aceasta versiune, daca utilizatorul, in momentul in care intra pe site, nu isi da acordul pentru folosirea datelor, acestea nu vor fi trimise catre platformele de analiza si marketing, deci nu vor putea fi folosite de advertiser.<\/p>\n\n\n\n<p>La sfarsitul anului 2023, ca raspuns la restrictiile din ce in ce mai drastice, compania a introdus <a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent?consentmode=advanced\">Consent Mode V2<\/a>, solutie pe baza de AI. Totodata, Google a anuntat ca toti advertiserii trebuie sa implementeze Consent Mode pana pe 6 martie 2024.<\/p>\n\n\n\n<p>Cu aceasta versiune, daca utilizatorul nu isi da acordul, advertiserul tot va putea colecta date, dar sub forma de pings. Cu ajutorul acestor <em>ping-<\/em>uri, conversiile vor fi mai bine estimate, datorita capacitatii de modelare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce sunt <em>consent pings<\/em>?<\/strong><\/h2>\n\n\n\n<p>Informatiile sub forma de pings nu contin PII (personal identifiable information), precum adresa de email sau numarul de telefon, insa includ:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Tipul dispozitivului<\/li><li>Tipul browserului<\/li><li>Numele conversiei<\/li><li>Tara<\/li><li>Ora<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este <em>conversion modelling<\/em>?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"508\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2024\/02\/consent-mode-v2-conversion-modelling-1.jpg\" alt=\"consent mode v2 - conversion modelling\" class=\"wp-image-26150\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2024\/02\/consent-mode-v2-conversion-modelling-1.jpg 1000w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2024\/02\/consent-mode-v2-conversion-modelling-1-300x152.jpg 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2024\/02\/consent-mode-v2-conversion-modelling-1-768x390.jpg 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2024\/02\/consent-mode-v2-conversion-modelling-1-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Modelarea conversiilor implica utilizarea tuturor informatiilor colectate de Google si, pe baza lor, in lipsa anumitor date din pricina neacordarii consimtamantului de catre utilizatori, se foloseste de machine learning pentru a atribui conversii actiunilor de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum implementezi Consent Mode V2?<\/strong><\/h2>\n\n\n\n<p>Cea mai simpla si rapida metoda de a implementa <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/13695607\">Consent Mode V2<\/a> este prin Google Tag Manager.<\/p>\n\n\n\n<p>Recomandam colaborarea cu o platforma certificata de gestionare a consimtamantului. Cu ajutorul acesteia, configuram Consent Mode V2 si, ulterior, in functie de acordul sau dezacordul utilizatorului, GTM va trimite date mai mult sau mai putin importante catre platformele de analiza si&nbsp;de&nbsp;marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce se intampla daca nu implementezi Consent Mode?<\/strong><\/h2>\n\n\n\n<p>Google recomanda implementarea acestei reglementari pentru ca advertiserul sa poata colecta date. Consent Mode afecteaza toate firmele din SEE (Spatiul Economic European) care utilizeaza platformele Google Ads si Google Analytics 4.<\/p>\n\n\n\n<p>Fara Consent Mode, campaniile Google Ads nu pot fi optimizate deoarece nu exista date (conversii) dupa care sa se ia decizii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Concluzie<\/strong><\/h2>\n\n\n\n<p>Adaptarea la noile standarde de confidentialitate va fi necesara, iar pentru cele mai bune rezultate va trebui sa iei in considerare implementarea Consent Mode V2 pana la data de 6 martie 2024.<\/p>","protected":false},"excerpt":{"rendered":"<p>In 2018, Uniunea Europeana a lansat cel mai complex cadru legislativ de confidentialitate din lume: GDPR (Regulamentul General privind Protectia Datelor), aplicabil in toate statele membre UE. Acesta are scopul de a proteja datele consumatorilor. Ca raspuns la aceasta initiativa, Google a lansat, in 2020, Consent Mode V1, cu scopul de a respecta acordul utilizatorilor [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":26154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[100],"class_list":["post-26147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-consent-mode-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consent Mode V2 \u2013 ce este si de ce trebuie sa-l implementezi?<\/title>\n<meta name=\"description\" content=\"Consent Mode V2 imbunatateste campaniile Google Ads - afla cum functioneaza si motivul pentru care implementarea este obligatorie!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themarkers.ro\/en\/consent-mode-v2-ce-este-si-de-ce-trebuie-sa-l-implementezi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consent Mode V2 \u2013 ce este si de ce trebuie sa-l implementezi?\" \/>\n<meta property=\"og:description\" content=\"Consent Mode V2 imbunatateste campaniile Google Ads - 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