{"id":27599,"date":"2025-05-28T09:28:45","date_gmt":"2025-05-28T09:28:45","guid":{"rendered":"https:\/\/www.themarkers.ro\/?p=27599"},"modified":"2025-05-28T10:24:38","modified_gmt":"2025-05-28T10:24:38","slug":"descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search","status":"publish","type":"post","link":"https:\/\/www.themarkers.ro\/en\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/","title":{"rendered":"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search."},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Google Marketing Live, evenimentul anual al gigantului tech, ne-a oferit c\u00e2teva indicii despre inova\u021biile pe care compania se preg\u0103te\u0219te s\u0103 le lanseze. Dup\u0103 cum era de a\u0219teptat, AI-ul reprezint\u0103 motorul tuturor noilor func\u021bionalit\u0103\u021bi cu ajutotorul c\u0103rora Google vrea ca platformele sale de advertising \u0219i web analytics s\u0103 fie alegerea num\u0103rul 1 a advertiserilor. Dac\u0103 \u021bi-am st\u00e2rnit interesul, r\u0103m\u00e2i al\u0103turi de noi \u0219i hai s\u0103 detaliem mai jos cele mai importante inova\u021bii care au fost prezentate la <a href=\"https:\/\/www.youtube.com\/watch?v=Aem4LcsFNE0\">Google Marketing Live 2025<\/a>.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Generative AI \u2013 viitorul industriei creative<\/strong><\/h2>\n\n\n\n<p>Nu e un secret pentru nimeni faptul c\u0103 echipa de research &amp; development de la Google \u0219i-a concentrat eforturile pentru dezvoltarea unor tool-uri de <strong>generative AI<\/strong> care s\u0103 fie capabile s\u0103 livreze materiale creative de calitate, \u00een doar c\u00e2teva secunde. Astfel, tool-uri precum <strong>Imagen 4<\/strong> \u0219i <strong>Veo 3 <\/strong>vor u\u0219ura cu siguran\u021b\u0103 munc\u0103 departamentelor de crea\u021bie, reu\u0219ind s\u0103 genereze imagini \u0219i video-uri surprinz\u0103toare mult mai rapid \u0219i cu cheltuieli mult reduse fa\u021b\u0103 de procesele tradi\u021bionale de crea\u021bie. At\u00e2t Imagen 4 c\u00e2t \u0219i Veo 3 vor putea fi accesate prin intermediul Gemini.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O nou\u0103 experien\u021b\u0103 de c\u0103utare \u00een Google Search<\/strong><\/h2>\n\n\n\n<p>Google Search nu va fi nici el ocolit de \u00eencorporarea modelelor bazate pe AI. Dac\u0103 unii utilizatori erau c\u00e2t de c\u00e2t familiariza\u021bi cu c\u0103ut\u0103rile ale c\u0103ror r\u0103spunsuri erau generate prin <strong>AI Overviews<\/strong>, de acum \u00eenainte vom asista la o adev\u0103rat\u0103 redefinire a experien\u021bei de c\u0103utare \u00een Google Search, prin lansarea <strong>AI Mode<\/strong>. De fapt, in viitor din ce \u00een ce mai multe interog\u0103ri vor avea drept r\u0103spuns rezultate generate prin AI Mode. Astfel Google vrea s\u0103 \u00eemping\u0103 mai departe performan\u021bele modelelor sale bazate pe inteligen\u021ba artificial\u0103.<\/p>\n\n\n\n<p>Prin aceast\u0103 schimbare asist\u0103m practic la o modificare a \u00eentregului ecosistem al celui mai utilizat motor de c\u0103utare din lume. Experien\u021ba de c\u0103utare a utilizatorilor va fi definit\u0103 de modele \u0219i algoritmi care au capacitatea de a \u00een\u021belege care este inten\u021bia din spatele expresiei de c\u0103utare \u0219i de a \u00eei oferi utilizatorului produse sau servicii care s\u0103 corespund\u0103 exact criteriilor acestuia. R\u0103spunsurile din ce \u00een ce mai personalizate \u0219i mai focusate pe nevoia utilizatorului, inclusiv pentru c\u0103ut\u0103ri extrem de detaliate (de dou\u0103 sau chiar trei ori mai lungi comparativ cu c\u0103ut\u0103rile tradi\u021bionale) vor deveni \u00een viitor o constant\u0103 a vie\u021bii noastre de zi cu zi.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>YouTube, \u00een centrul aten\u021biei<\/strong><\/h2>\n\n\n\n<p>YouTube-ul \u00eencepe s\u0103 fie o platform\u0103 pe care Google vrea s\u0103 o prioritizeze din ce \u00een ce mai mult. \u0218i asta pentru c\u0103 \u00een SUA, YouTube a fost pentru mai bine de doi ani cea mai folosit\u0103 platform\u0103 de streaming. Mai mult dec\u00e2t at\u00e2t, Shorts are mai bine de 2 miliarde de utilizatori activi lunar, afl\u00e2ndu-se \u00eentr-o cre\u0219tere accelerat\u0103. De\u0219i aceste statistici sunt impresionante, adev\u0103rata valoare a YouTube-ului const\u0103 \u00een faptul c\u0103 45% din utilizatorii Shorts nu sunt activi pe TikTok, iar 65% dintre ei nu urm\u0103resc reels. Pentru advertiseri asta se traduce \u00een public valoros pentru campaniile PPC \u0219i nu numai.<\/p>\n\n\n\n<p>Succesul platformei YouTube se datoreaz\u0103 \u00een mare parte creatorilor de con\u021binut. Ace\u0219tia nu doar c\u0103 sunt urm\u0103ri\u021bi de fani din toat\u0103 lumea, dar, cel mai important, au o mare credibilitate \u00een fa\u021ba comunit\u0103\u021bilor lor. Aceast\u0103 credibiliate este cea care transform\u0103 YouTube-ul \u00eentr-o platform\u0103 care poate genera nu doar awareness \u0219i trafic, ci chiar achizi\u021bii. \u0218i chiar dac\u0103 nu genereaz\u0103 achizi\u021bia propriu-zis\u0103, YouTube-ul este prezent \u00een 86% din online purchase journeys, ceea ce \u00eel face un canal care ar trebui s\u0103 fie din ce \u00een ce mai des integrat \u00een strategiile de marketing online.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Try it on \u2013 func\u021bionalitatea care redefine\u0219te fashion retail-ul<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"373\" height=\"707\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image.png\" alt=\"Try it on \u2013 func\u021bionalitatea care redefine\u0219te fashion retail-ul\" class=\"wp-image-27601\" style=\"width:170px;height:auto\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image.png 373w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image-158x300.png 158w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image-6x12.png 6w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/figure>\n\n\n\n<p>Pentru multe magazine online din industria fashion este pe cale s\u0103 \u00eenceap\u0103 o nou\u0103 er\u0103 \u0219i un nou mod de a cump\u0103ra online. Cu ajutorul tehnologiei care st\u0103 la baza inova\u021biei <strong>Try it on<\/strong>, utilizatorii\u00a0 vor putea \u00eenc\u0103rca o poz\u0103 cu ei \u00een\u0219i\u0219i \u0219i vor putea vedea \u00een timp real cum le-ar sta cu articolele vestimentare pe care doresc s\u0103 le cumpere.<\/p>\n\n\n\n<p>\u00cen acest fel, se elimin\u0103 una dintre cele mai mari bariere \u00eempotriva achizi\u021biei online din aceast\u0103 industrie \u2013 teama c\u0103 articolul vestimentar nu se va potrivi sau nu va ar\u0103ta bine atunci c\u00e2nd va fi purtat efectiv. Ei bine, c\u00e2t de cur\u00e2nd aceast\u0103 team\u0103 a utilizatorului va disp\u0103rea \u00eentruc\u00e2t va putea \u201eproba\u201d virtual hainele pe care dore\u0219te s\u0103 le cumpere. \u0218i asta c\u00e2t se poate de simplu \u0219i rapid, cu doar c\u00e2teva click-uri.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Power Pack \u2013 triada performan\u021bei \u00een Google Ads<\/strong><\/h2>\n\n\n\n<p>Google are produsele sale vedet\u0103, cele pe care se str\u0103duie\u0219te s\u0103 le fac\u0103 c\u00e2t mai populare, astfel \u00eenc\u00e2t rata lor de adop\u021bie \u00een conturile Google Ads s\u0103 fie una c\u00e2t mai mare. Nu mai este un secret pentru nimeni c\u0103 dou\u0103 dintre aceste vedete sunt campaniile de tip Performance Max \u0219i Demand Gen. Se pare c\u0103 podiumul favori\u021bilor va fi completat cu <strong>AI Max for Search campaigns<\/strong>, noua func\u021bionalitate care va \u00eencepe s\u0103 fie disponibil\u0103 \u00een campaniile Search.<\/p>\n\n\n\n<p>AI Max le va oferi campaniilor Search posibilitatea de a \u021bine pasul cu noua experien\u021b\u0103 de c\u0103utare pe care unii utilizatori au \u00eenceput deja s\u0103 o adopte. Printre realit\u0103\u021bile c\u0103rora campaniile Search vor trebui s\u0103 se adapteze se num\u0103r\u0103: interog\u0103ri din ce \u00een mai complexe (long-tail keywords) \u0219i cre\u0219terea ratei de adop\u021bie pentru func\u021bia circle to search. Astfel, cu AI Max nu va mai trebui s\u0103 \u00ee\u021bi faci griji c\u0103 ratezi poten\u021biale c\u0103ut\u0103ri relevante pentru business-ul t\u0103u, pentru c\u0103 algoritmul Google, care \u00een\u021belege acum inten\u021bia utilizatorului la un nivel f\u0103r\u0103 precedent, va \u0219ti c\u00e2nd anume s\u0103 \u00ee\u021bi afi\u0219eze anun\u021burile.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"940\" height=\"449\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image-1.png\" alt=\"Power Pack \u2013 triada performan\u021bei \u00een Google Ads\" class=\"wp-image-27603\" style=\"width:719px;height:auto\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image-1.png 940w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image-1-300x143.png 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image-1-768x367.png 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/image-1-18x9.png 18w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De\u0219i \u00eentr-o prim\u0103 instan\u021b\u0103 am putea fi reticen\u021bi cu privirea la adoptarea acestei func\u021bionalit\u0103\u021bi care ne va l\u0103s\u0103 pe noi, speciali\u0219tii PPC, cu mai pu\u021bin control asupra campaniilor Search, trebuie s\u0103 recunoa\u0219tem c\u0103 rapiditatea cu care s-au schimbat comportamentele \u0219i preferin\u021bele utilizatorilor \u00een materie de c\u0103utare, f\u0103cea necesar\u0103 apari\u021bia unei astfel de func\u021bionalit\u0103\u021bi. Testele beta sunt \u00eencurajatoare, \u00eentruc\u00e2t arat\u0103 o cre\u0219tere medie de 27% a volumului conversiilor la un CPA sau ROAS similar, comparativ cu campaniile clasice de Search \u00een care se opteaz\u0103 de regul\u0103 pentru keywords \u00een potrivire exact sau phrase.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video ads \u00een Search \u0219i Shopping<\/strong><\/h2>\n\n\n\n<p>Anun\u021burile video c\u00e2\u0219tig\u0103 din ce \u00een ce mai mult teren, inclusiv \u00een re\u021bele \u00een care p\u00e2n\u0103 acum nu erau prezente. Google a anun\u021bat c\u0103 testeaz\u0103 <strong>anun\u021burile video \u00een Search \u0219i Shopping<\/strong>. Acest lucru ar trebui s\u0103 ne dea tuturor de g\u00e2ndit, mai ales antreprenorilor care de\u021bin un magazin online. Dac\u0103 p\u00e2n\u0103 acum cele mai multe v\u00e2nz\u0103ri ale ecommerce-urilor erau generate folosind campanii cu feed-urile de produse, ar trebui ca de acum \u00eenainte s\u0103 se acorde o mai mare importan\u021b\u0103 con\u021binutului video care poate fi folosit \u00een anun\u021burile pl\u0103tite.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Analytics va avea func\u021bionalit\u0103\u021bi \u00eembun\u0103t\u0103\u021bite de cross-channel measurement<\/strong><\/h2>\n\n\n\n<p>Speciali\u0219tii Google au anun\u021bat c\u0103 se lucreaz\u0103 la transformarea Google Analytics \u00eentr-un tool \u0219i mai bun atunci c\u00e2nd vine vorba despre cross-channel measurement, prin folosirea unor modele de atribuire \u00eembun\u0103t\u0103\u021bite, pentru mai multe canale, cum ar fi: TikTok, Pinterest sau Snapchat. Mai mult dec\u00e2t at\u00e2t, Google Analytics va fi upgradat \u0219i cu un nou tool de cross-channel budgeting, care va permite luarea unor decizii informate cu privire la alocarea bugetului.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Toate aceste schimb\u0103ri care fie au ap\u0103rut, fie urmeaz\u0103 s\u0103 apar\u0103 \u00een cur\u00e2nd, ne arat\u0103 c\u00e2t de important este s\u0103 \u021binem pasul cu noile tehnologii care practic vor ajunge s\u0103 redefineasc\u0103 modul \u00een care se f\u0103cea marketingul online p\u00e2n\u0103 acum. Noi, cei de la The Markers, avem grij\u0103 s\u0103 nu fim lua\u021bi pe nepreg\u0103tite de schimb\u0103rile care au impact asupra campaniilor publicitare ale clien\u021bilor no\u0219tri. Dac\u0103 e\u0219ti \u0219i tu \u00een c\u0103utarea unei agen\u021bii de marketing online care poate s\u0103 \u00ee\u021bi ajute business-ul s\u0103 se promoveze mai eficient, <a href=\"https:\/\/www.themarkers.ro\/en\/contact\/\">ia leg\u0103tura cu noi<\/a>!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Marketing Live, evenimentul anual al gigantului tech, ne-a oferit c\u00e2teva indicii despre inova\u021biile pe care compania se preg\u0103te\u0219te s\u0103 le lanseze. Dup\u0103 cum era de a\u0219teptat, AI-ul reprezint\u0103 motorul tuturor noilor func\u021bionalit\u0103\u021bi cu ajutotorul c\u0103rora Google vrea ca platformele sale de advertising \u0219i web analytics s\u0103 fie alegerea num\u0103rul 1 a advertiserilor. Dac\u0103 \u021bi-am [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Marketing Live 2025 \u2013 Nout\u0103\u021bi pentru viitorul marketingului<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themarkers.ro\/en\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Marketing Live 2025 \u2013 Nout\u0103\u021bi pentru viitorul marketingului\" \/>\n<meta property=\"og:description\" content=\"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themarkers.ro\/en\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/\" \/>\n<meta property=\"og:site_name\" content=\"The Markers\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T09:28:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T10:24:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/Google-Marketing-Live.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"737\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raluca Nicolae\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raluca Nicolae\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/\"},\"author\":{\"name\":\"Raluca Nicolae\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/person\\\/657df08daeef34162c37072d65a6fcd1\"},\"headline\":\"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.\",\"datePublished\":\"2025-05-28T09:28:45+00:00\",\"dateModified\":\"2025-05-28T10:24:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/\"},\"wordCount\":1434,\"publisher\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Google-Marketing-Live.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/\",\"name\":\"Google Marketing Live 2025 \u2013 Nout\u0103\u021bi pentru viitorul marketingului\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Google-Marketing-Live.jpg\",\"datePublished\":\"2025-05-28T09:28:45+00:00\",\"dateModified\":\"2025-05-28T10:24:38+00:00\",\"description\":\"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Google-Marketing-Live.jpg\",\"contentUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Google-Marketing-Live.jpg\",\"width\":737,\"height\":415,\"caption\":\"google marketing live\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud83d\ude80\",\"item\":\"https:\\\/\\\/www.themarkers.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#website\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/\",\"name\":\"The Markers\",\"description\":\"Agentie de marketing si publicitate online\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.themarkers.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\",\"name\":\"The Markers\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Logo-TM.png\",\"contentUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Logo-TM.png\",\"width\":530,\"height\":556,\"caption\":\"The Markers\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/person\\\/657df08daeef34162c37072d65a6fcd1\",\"name\":\"Raluca Nicolae\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9aa3706c3ef9dc86cc7d623948d2f7a16c9ae82a1521d9df964bb866c2450250?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9aa3706c3ef9dc86cc7d623948d2f7a16c9ae82a1521d9df964bb866c2450250?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9aa3706c3ef9dc86cc7d623948d2f7a16c9ae82a1521d9df964bb866c2450250?s=96&d=mm&r=g\",\"caption\":\"Raluca Nicolae\"},\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/en\\\/author\\\/raluca-nicolae\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Marketing Live 2025 \u2013 Nout\u0103\u021bi pentru viitorul marketingului","description":"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.themarkers.ro\/en\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/","og_locale":"en_US","og_type":"article","og_title":"Google Marketing Live 2025 \u2013 Nout\u0103\u021bi pentru viitorul marketingului","og_description":"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.","og_url":"https:\/\/www.themarkers.ro\/en\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/","og_site_name":"The Markers","article_published_time":"2025-05-28T09:28:45+00:00","article_modified_time":"2025-05-28T10:24:38+00:00","og_image":[{"width":737,"height":415,"url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/Google-Marketing-Live.jpg","type":"image\/jpeg"}],"author":"Raluca Nicolae","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Raluca Nicolae","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/#article","isPartOf":{"@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/"},"author":{"name":"Raluca Nicolae","@id":"https:\/\/www.themarkers.ro\/#\/schema\/person\/657df08daeef34162c37072d65a6fcd1"},"headline":"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.","datePublished":"2025-05-28T09:28:45+00:00","dateModified":"2025-05-28T10:24:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/"},"wordCount":1434,"publisher":{"@id":"https:\/\/www.themarkers.ro\/#organization"},"image":{"@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/Google-Marketing-Live.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/","url":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/","name":"Google Marketing Live 2025 \u2013 Nout\u0103\u021bi pentru viitorul marketingului","isPartOf":{"@id":"https:\/\/www.themarkers.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/#primaryimage"},"image":{"@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/Google-Marketing-Live.jpg","datePublished":"2025-05-28T09:28:45+00:00","dateModified":"2025-05-28T10:24:38+00:00","description":"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search.","breadcrumb":{"@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/#primaryimage","url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/Google-Marketing-Live.jpg","contentUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2025\/05\/Google-Marketing-Live.jpg","width":737,"height":415,"caption":"google marketing live"},{"@type":"BreadcrumbList","@id":"https:\/\/www.themarkers.ro\/descopera-inovatiile-prezentate-la-google-marketing-live-2025-ai-generativ-campanii-ai-max-youtube-shorts-si-noile-functii-din-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud83d\ude80","item":"https:\/\/www.themarkers.ro\/"},{"@type":"ListItem","position":2,"name":"Descoper\u0103 inova\u021biile prezentate la Google Marketing Live 2025 \u2013 AI generativ, campanii AI Max, YouTube Shorts \u0219i noile func\u021bii din Search."}]},{"@type":"WebSite","@id":"https:\/\/www.themarkers.ro\/#website","url":"https:\/\/www.themarkers.ro\/","name":"The Markers","description":"Agentie de marketing si publicitate online","publisher":{"@id":"https:\/\/www.themarkers.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themarkers.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.themarkers.ro\/#organization","name":"The Markers","url":"https:\/\/www.themarkers.ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themarkers.ro\/#\/schema\/logo\/image\/","url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2021\/05\/Logo-TM.png","contentUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2021\/05\/Logo-TM.png","width":530,"height":556,"caption":"The Markers"},"image":{"@id":"https:\/\/www.themarkers.ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.themarkers.ro\/#\/schema\/person\/657df08daeef34162c37072d65a6fcd1","name":"Raluca Nicolae","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9aa3706c3ef9dc86cc7d623948d2f7a16c9ae82a1521d9df964bb866c2450250?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9aa3706c3ef9dc86cc7d623948d2f7a16c9ae82a1521d9df964bb866c2450250?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9aa3706c3ef9dc86cc7d623948d2f7a16c9ae82a1521d9df964bb866c2450250?s=96&d=mm&r=g","caption":"Raluca Nicolae"},"url":"https:\/\/www.themarkers.ro\/en\/author\/raluca-nicolae\/"}]}},"_links":{"self":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/27599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/comments?post=27599"}],"version-history":[{"count":7,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/27599\/revisions"}],"predecessor-version":[{"id":27610,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/27599\/revisions\/27610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media\/27609"}],"wp:attachment":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media?parent=27599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/categories?post=27599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/tags?post=27599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}