{"id":27664,"date":"2025-07-24T15:10:47","date_gmt":"2025-07-24T15:10:47","guid":{"rendered":"https:\/\/www.themarkers.ro\/?p=27664"},"modified":"2025-07-24T15:11:55","modified_gmt":"2025-07-24T15:11:55","slug":"ce-este-eaa-european-accessibility-act","status":"publish","type":"post","link":"https:\/\/www.themarkers.ro\/en\/ce-este-eaa-european-accessibility-act\/","title":{"rendered":"Ce este EAA – European Accessibility Act?"},"content":{"rendered":"\n

<\/p>\n\n\n\n

La nivelul Uniuinii Europene a fost adoptat\u0103 o Directiv\u0103 a Parlamentului European (a\u0219adar, cu caracter obligatoriu), iar ea vizeaz\u0103 \u0219i pe cei care de\u021bin un site de comer\u021b, at\u00e2t pentru servicii, c\u00e2t \u0219i pentru produse. Textul Directivei (UE) 2019\/882 a P.E. \u0219i a Consiliului (din 17 aprilie 2019) con\u021bine \u0219i urm\u0103toarele paragrafe care trimit la acele aspect avute \u00een vedere \u00een domeniul on-line:<\/p>\n\n\n\n

Prezenta directiv\u0103 define\u0219te serviciile de comer\u021b electronic drept serviciu furnizat la distan\u021b\u0103, prin intermediul siteurilor web \u0219i al serviciilor integrate pe dispozitive mobile, prin mijloace electronice \u0219i la solicitarea individual\u0103 a unui consumator \u00een vederea \u00eencheierii unui contract de consum. \u00cen sensul respectivei defini\u021bii, \u201ela distan\u021b\u0103\u201d \u00eenseamn\u0103 c\u0103 serviciul este furnizat f\u0103r\u0103 ca p\u0103r\u021bile s\u0103 fie prezente simultan; \u201eprin mijloace electronice\u201d \u00eenseamn\u0103c\u0103 serviciul este ini\u021bial transmis \u0219i primit la destina\u021bie prin intermediul unui echipament electronic pentru prelucrarea (inclusiv arhivarea digital\u0103) \u0219i stocarea datelor \u0219i este transmis, transferat \u0219i recep\u021bionat, \u00een integralitatea sa, prin cablu, prin unde radio, prin mijloace optice sau prin alte mijloace electromagnetice; \u201ela solicitarea individual\u0103 a unui consumator\u201d \u00eenseamn\u0103 c\u0103 serviciul este furnizat \u00een urma unei cereri individuale. Av\u00e2nd \u00een vedere importan\u021ba tot mai mare a serviciilor de comer\u021b electronic, precum \u0219i caracterul lor tehnologic pronun\u021bat, este important s\u0103existe cerin\u021be armonizate pentru accesibilitatea acestora. Obliga\u021biile \u00een materie de accesibilitate privind serviciile de comer\u021b electronic prev\u0103zute \u00een prezenta directiv\u0103 ar trebui s\u0103 se aplice v\u00e2nz\u0103rii online a oric\u0103rui produs sau serviciu \u0219i ar trebui, prin urmare, s\u0103 se aplice \u0219i v\u00e2nz\u0103rii unui produs sau serviciu care intr\u0103 de drept \u00een domeniul de aplicare al prezentei directive.<\/em><\/strong><\/p>\n\n\n\n

Aceste obliga\u021bii intr\u0103 \u00een vigoare \u00eencep\u00e2nd cu 28 iunie 2025<\/strong>.<\/p>\n\n\n\n

Pe scurt, to\u021bi antreprenorii trebuie s\u0103 pun\u0103 la dispozi\u021bia clien\u021bilor un con\u021binut al site-ului c\u00e2t mai u\u0219or de folosit, inclusiv de c\u0103tre cei cu dizabilit\u0103\u021bi (spre exemplu, dac\u0103 nu pot citi, s\u0103 fie accesibil prin intermediul uneia dintre aplica\u021biile dezvoltate \u00een acest sens de c\u0103tre sistemele de operare existente, cum ar fi Narrator de la Windows), \u00een acela\u0219i timp, urm\u00e2nd s\u0103 beneficieze de faptul c\u0103 (tot ca urmare a acestei Directive) livrarea transfrontalier\u0103, acolo unde este cazul, va fi f\u0103cut\u0103 mult mai u\u0219or \u0219i cu costuri reduse.<\/p>\n\n\n\n


Care sunt cerin\u021bele cheie de accesibilitate pentru comer\u021bul electronic?<\/h2>\n\n\n\n

1.      Design de site accesibil<\/strong>. Site-ul t\u0103u ar trebui sa fie u\u0219or de navigat pentru toat\u0103 lumea. Asta trebuie s\u0103 includ\u0103 persoanele care folosesc \u201ecititoare de ecran\u201d sau se bazeaz\u0103 pe navigarea cu tastatura in loc de mouse.<\/p>\n\n\n\n

2.      Descrieri de produse \u0219i pagina de plat\u0103<\/strong>. Tot textul, inclusiv descrierile produselor \u0219i instruc\u021biunile de finalizare a achizi\u021biei, trebuie s\u0103 fie clar \u0219i u\u0219or de citit. Butoanele \u0219i linkurile trebuie s\u0103 fie etichetate corespunz\u0103tor, astfel \u00eenc\u00e2t s\u0103 aib\u0103 sens atunci c\u00e2nd sunt citite cu voce tare de aplica\u021bia \u201ccititor de ecran\u201d.<\/p>\n\n\n\n

3.      Text alternativ pentru imagini<\/strong>. Fiecare imagine de pe site-ul t\u0103u, inclusiv fotografiile produselor \u0219i bannerele, ar trebui s\u0103 aib\u0103 un text alternativ. Acest lucru \u00eei ajut\u0103 pe cei care folosesc \u201ecititoare de ecran\u201d s\u0103 \u00een\u021beleag\u0103 ce arat\u0103 imaginea respectiv\u0103.<\/p>\n\n\n\n

4.      Navigare cu tastatura<\/strong>. Site-ul ar trebui s\u0103 fie pe deplin navigabil folosind doar tastatura. Acest lucru este important pentru persoanele care nu pot folosi un mouse din cauza problemelor de mobilitate.<\/p>\n\n\n\n

5.      Formularele \u0219i interac\u021biunile cu clien\u021bii<\/strong>. Formularele, cum ar fi cele pentru \u00eenscriere, de contact sau de finalizare a comenzii ar trebui s\u0103 fie u\u0219or de completat, cu instruc\u021biuni clare \u0219i, dac\u0103 e cazul, cu mesaje de eroare care s\u0103 ajute utilizatorul.<\/p>\n\n\n\n

6.      Accesibilitate multimedia<\/strong>. Dac\u0103 utiliza\u021bi videoclipuri sau con\u021binut audio, asigura\u021bi-v\u0103 c\u0103 au subtitr\u0103ri sau transcrieri. Acest lucru ajut\u0103 persoanele surde sau cu probleme de auz.<\/p>\n\n\n\n

7.      Proces de cump\u0103rare accesibil<\/strong>. Acesta implic\u0103 toate ac\u021biunile: c\u0103utarea produselor, ad\u0103ugarea de articole \u00een co\u0219 \u0219i finalizarea comenzii. Aceste func\u021bionalit\u0103\u021bi ar trebui s\u0103 fie utilizabile \u0219i compatibile cu tehnologiile de asisten\u021b\u0103.<\/p>\n\n\n\n

8.      Serviciul de suport pentru clien\u021bi<\/strong>. Toate op\u021biunile de servicii, cum ar fi chatul live, asisten\u021ba prin e-mail \u0219i numerele de telefon, ar trebui s\u0103 fie u\u0219or de g\u0103sit. Personalul de asisten\u021b\u0103 ar trebui s\u0103 fie instruit pentru a ajuta utilizatorii cu dizabilit\u0103\u021bi.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ce noi oportunit\u0103\u021bi ofer\u0103, totu\u0219i, EAA?<\/h3>\n\n\n\n

Respectarea EAA nu \u00eenseamn\u0103 doar evitarea amenzilor sau a problemelor legale. Ea este, de asemenea, o \u0219ans\u0103 de a-\u021bi dezvolta afacerea. Iat\u0103 cum:<\/p>\n\n\n\n

1.      Ajunge\u021bi la mai multi clien\u021bi, mai precis c\u0103tre cei care au dizabilit\u0103\u021bi. F\u0103c\u00e2nd magazinul t\u0103u accesibil, i\u021bi deschizi afacerea unui public uria\u0219, care altfel nu ar putea face cump\u0103r\u0103turi, de\u0219i el e interesat de produsele\/serviciile v\u00e2ndute.<\/p>\n\n\n\n

2.      Cre\u0219terea mobilit\u0103\u021bii produselor \u0219i a serviciilor \u00een cadrul Uniunii Europene te va face s\u0103 ajungi la mai mul\u021bi poten\u021biali clien\u021bi.<\/p>\n\n\n\n

3.      \u00cembun\u0103t\u0103\u021bire din perspectiva SEO. Site-urile web accesibile tind s\u0103 se claseze mai sus \u00een motoarele de c\u0103utare precum Google. Aceasta \u00eenseamn\u0103 o vizibilitate mai bun\u0103 \u0219i mai mult trafic pentru magazinul t\u0103u.<\/p>\n\n\n\n

4.      I\u021bi reduci riscurile juridice. Nerespectarea EAA poate duce la amenzi sau restric\u021bii pentru magazinul t\u0103u.<\/p>\n\n\n\n

5.      O experien\u021b\u0103 mai bun\u0103 a utilizatorului. Imbun\u0103t\u0103\u021birile de accesibilitate fac adesea site-ul mai u\u0219or de utilizat pentru toat\u0103 lumea, nu doar pentru persoanele cu dizabilit\u0103\u021bi. Acest lucru poate duce la clien\u021bi mai ferici\u021bi \u0219i la mai multe v\u00e2nz\u0103ri.<\/p>\n\n\n\n

De\u0219i pare c\u0103 este \u00eenc\u0103 un obstacol pe care-l ridic\u0103 autorit\u0103\u021bile de reglementare din domeniul comer\u021bului – noi standarde incluzive pentru produse si servici<\/a>i – totu\u0219i nu trebuie s\u0103 te sperie, mai ales c\u0103 \u00een documentul oficial se stipuleaza urm\u0103toarele:<\/p>\n\n\n\n

Prezenta directiv\u0103 ar trebui s\u0103 urmeze principiul \u201ea g\u00e2ndi mai \u00eent\u00e2i la scar\u0103 mic\u0103\u201d \u0219i ar trebui s\u0103 \u021bin\u0103 seama de sarcinile administrative cu care se confrunt\u0103 IMM-urile.[\u2026] \u00cen plus, autorit\u0103\u021bile de supraveghere a pie\u021bei ar trebui s\u0103 func\u021bioneze \u00een mod propor\u021bional, \u00een func\u021bie de dimensiunea \u00eentreprinderilor, precum \u0219i de caracterul de serie sau de volum redus al produc\u021biei \u00een cauz\u0103, f\u0103r\u0103 a crea obstacole inutile pentru IMM-uri \u0219i f\u0103r\u0103 a compromite protec\u021bia interesului public.<\/em><\/strong><\/p>\n\n\n\n

\u00cen conluzie, stai informat, dar fii preg\u0103tit pentru c\u00e2teva ajust\u0103ri pe care ar trebui s\u0103 le faci site-ului t\u0103u.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La nivelul Uniuinii Europene a fost adoptat\u0103 o Directiv\u0103 a Parlamentului European (a\u0219adar, cu caracter obligatoriu), iar ea vizeaz\u0103 \u0219i pe cei care de\u021bin un site de comer\u021b, at\u00e2t pentru servicii, c\u00e2t \u0219i pentru produse. Textul Directivei (UE) 2019\/882 a P.E. \u0219i a Consiliului (din 17 aprilie 2019) con\u021bine \u0219i urm\u0103toarele paragrafe care trimit la […]<\/p>\n","protected":false},"author":4,"featured_media":27665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[135],"class_list":["post-27664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-eaa-european-accessibility-act"],"acf":[],"yoast_head":"\nCe este EAA - European Accessibility Act?<\/title>\n<meta name=\"description\" content=\"Comertul online intra intr-o noua etapa \u2714\ufe0f Afla ce obliga Directiva EAA din 2025 si cum poti transforma aceste reguli intr-o oportunitate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themarkers.ro\/en\/ce-este-eaa-european-accessibility-act\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce este EAA - 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