{"id":28113,"date":"2026-02-26T13:42:25","date_gmt":"2026-02-26T13:42:25","guid":{"rendered":"https:\/\/www.themarkers.ro\/?p=28113"},"modified":"2026-03-10T09:31:33","modified_gmt":"2026-03-10T09:31:33","slug":"aida-modelul-care-iti-transforma-mesajul-in-conversii","status":"publish","type":"post","link":"https:\/\/www.themarkers.ro\/en\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/","title":{"rendered":"AIDA: modelul care\u00a0iti\u00a0transforma mesajul in conversii\u00a0"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><em><strong>AI nu schimba\u00a0psihologia deciziei, doar mediul prin care se\u00a0intampla.\u00a0<\/strong><\/em><\/p>\n\n\n\n<p>Daca vinzi online si&nbsp;simti&nbsp;ca mesajele tale nu prind, sunt&nbsp;sanse&nbsp;ca problema sa nu tina de platformele folosite sau de buget. Tine de prima impresie si de cum&nbsp;stii&nbsp;sa te vinzi. Oamenii trebuie sa&nbsp;inteleaga&nbsp;repede cine&nbsp;esti, ce vinzi, cui i se&nbsp;potriveste&nbsp;si ce are de&nbsp;castigat&nbsp;daca&nbsp;ramane&nbsp;pe pagina.&nbsp;<\/p>\n\n\n\n<p>Pe multe pagini, primele&nbsp;randuri&nbsp;sunt un sir de caracteristici, superlative si promisiuni generale, nimic concret.&nbsp;<\/p>\n\n\n\n<p>Asa&nbsp;a&nbsp;aparut&nbsp;si a&nbsp;inceput&nbsp;sa fie tot mai des aplicata tehnica AIDA. Este un mecanism simplu, bazat pe felul in care ia omul o decizie. A&nbsp;aparut&nbsp;in 1898, formulata de Elias St.&nbsp;Elmo&nbsp;Lewis, si&nbsp;functioneaza&nbsp;la fel si&nbsp;astazi&nbsp;pentru ca modul in care oamenii iau decizii nu s-a schimbat, chiar daca acum&nbsp;interactioneaza&nbsp;cu brandurile prin AI, LLM-uri si&nbsp;recomandari&nbsp;automate.&nbsp;<\/p>\n\n\n\n<p>Un concept vechi,&nbsp;totusi&nbsp;actual&nbsp;intr-o&nbsp;era moderna.\u202f&nbsp;<\/p>\n\n\n\n<p>Fii la curent cu&nbsp;schimbarile,&nbsp;invata&nbsp;sa&nbsp;iti&nbsp;cuceresti&nbsp;audienta!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este AIDA?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Modelul AIDA descrie cei patru&nbsp;pasi&nbsp;prin care trece o persoana inainte sa cumpere:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A \u2013 Atentie\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I \u2013 Interes\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D \u2013\u00a0Dorinta\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A \u2013\u00a0Actiune\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Principiul AIDA&nbsp;pleaca&nbsp;de la un concept simplu: nimeni nu&nbsp;cumpara&nbsp;instant. Prima data observa, apoi&nbsp;analizeaza, apoi&nbsp;incepe&nbsp;sa&nbsp;isi&nbsp;doreasca, iar la final&nbsp;actioneaza.&nbsp;<\/p>\n\n\n\n<p>Tehnica AIDA nu&nbsp;inseamna&nbsp;manipulare. Nu este un truc si nu tine de persuasiune agresiva. Este o harta a modului in care mintea&nbsp;proceseaza&nbsp;informatia&nbsp;noua. Daca nu urmezi acest traseu,&nbsp;risti&nbsp;sa&nbsp;vorbesti&nbsp;mult si sa spui&nbsp;putin. Metodele clasice&nbsp;inca&nbsp;dau rezultate,&nbsp;iata&nbsp;de ce!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce&nbsp;functioneaza&nbsp;modelul AIDA si in 2026?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Psihologia deciziei nu s-a schimbat, doar contextul.&nbsp;Atentia&nbsp;este mult mai fragmentata,&nbsp;competitia&nbsp;este mare, iar utilizatorii compara rapid ofertele pe care le au la dispozitie.\u202f&nbsp;<\/p>\n\n\n\n<p>Online ai&nbsp;cateva&nbsp;secunde. Titlul, prima fraza, prima imagine \u2013 acolo&nbsp;castigi&nbsp;sau pierzi.&nbsp;<\/p>\n\n\n\n<p>Modelul AIDA te&nbsp;indruma&nbsp;sa&nbsp;raspunzi&nbsp;la patru&nbsp;intrebari:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Cum opresc omul din\u00a0scroll?\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Ce\u00a0il\u00a0tine pe pagina?\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Ce\u00a0il\u00a0face sa\u00a0isi\u00a0imagineze produsul in\u00a0viata\u00a0lui?\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Cat de\u00a0usor\u00a0ii este sa cumpere?\u00a0<\/li>\n<\/ol>\n\n\n\n<p>Fara&nbsp;aceasta structura, mesajul devine un amestec de&nbsp;informatii&nbsp;puse unele&nbsp;langa&nbsp;altele,&nbsp;fara&nbsp;ordine. Utilizatorul&nbsp;citeste&nbsp;doua\u2013trei&nbsp;randuri&nbsp;si nu&nbsp;intelege&nbsp;unde duce mesajul tau. Vede caracteristici, dar nu vede&nbsp;legatura&nbsp;dintre ele si nici \u201enu parcurge drumul\u201d de la prima&nbsp;informatie&nbsp;la decizie.&nbsp;<\/p>\n\n\n\n<p>Aceasta metoda te ajuta sa&nbsp;il&nbsp;ghidezi&nbsp;treptat spre decizia finala, cea de&nbsp;achizitie.\u202f&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A \u2013 Atentie. Locul pentru care te&nbsp;bati&nbsp;cu&nbsp;ceilalti<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Atentia&nbsp;nu este garantata. Se&nbsp;castiga.&nbsp;<\/p>\n\n\n\n<p>Un titlu vag nu convinge. \u201eProduse&nbsp;premium&nbsp;pentru tine\u201d nu spune nimic concret. \u201eParfum oriental cu vanilie, persistent 8 ore, potrivit pentru seara\u201d transmite&nbsp;informatii&nbsp;clare, de interes.&nbsp;<\/p>\n\n\n\n<p>In 2026, nu captezi doar&nbsp;atentia&nbsp;oamenilor, ci si a sistemelor AI care&nbsp;iti&nbsp;scaneaza&nbsp;pagina. LLM-urile citesc titlul, subtitlurile si primele&nbsp;randuri&nbsp;pentru a&nbsp;intelege&nbsp;rapid despre ce este vorba. Daca&nbsp;folosesti&nbsp;formulari&nbsp;generale, nici omul si nici AI-ul&nbsp;nu&nbsp;inteleg&nbsp;exact ce vinzi.&nbsp;<\/p>\n\n\n\n<p>In aceasta etapa:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>folosesti\u00a0termeni specifici\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>spui direct despre ce este vorba\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>elimini\u00a0formularile\u00a0generale\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>formulezi titluri care pot fi\u00a0intelese\u00a0usor\u00a0si de un sistem automat\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Pentru un site,&nbsp;atentia&nbsp;inseamna&nbsp;H1 bine formulat si meta titlu relevant, care sa&nbsp;spuna&nbsp;clar ce&nbsp;contine&nbsp;pagina. Acestea sunt primele elemente analizate&nbsp;atat&nbsp;de utilizatori, cat si de motoarele AI. Pe social media,&nbsp;inseamna&nbsp;primul&nbsp;rand&nbsp;din postare, cel care&nbsp;opreste&nbsp;scroll-ul&nbsp;si transmite rapid subiectul.&nbsp;<\/p>\n\n\n\n<p>Fara&nbsp;sa&nbsp;obtii&nbsp;Atentia, restul etapelor nici nu mai&nbsp;conteaza.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>I \u2013 Interes. Aici ii&nbsp;castigi&nbsp;incredera<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Dupa&nbsp;ce utilizatorul&nbsp;ramane&nbsp;pe pagina,&nbsp;incepe&nbsp;sa evalueze si intra in joc partea&nbsp;rationala.&nbsp;<\/p>\n\n\n\n<p>Interesul se&nbsp;construieste&nbsp;prin:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>date concrete\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>explicatii\u00a0concise\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>structura organizata pe subtitluri\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Spui exact:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cui i se\u00a0potriveste\u00a0produsul\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ce face\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cand\u00a0este potrivit\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ce problema rezolva\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Tehnica AIDA te&nbsp;incuranjeaza&nbsp;sa fii specific. Nu&nbsp;vorbesti&nbsp;despre tine, ci despre nevoia clientului.&nbsp;<\/p>\n\n\n\n<p>In aceasta etapa, in niciun caz sa nu fii vag,&nbsp;iti&nbsp;scade&nbsp;sansele&nbsp;de conversie. Sistemele moderne de inteligenta artificiala&nbsp;functioneaza&nbsp;pe logica si structura. Daca&nbsp;informatia&nbsp;este organizata coerent, poate fi analizata si citata mai&nbsp;usor.&nbsp;<\/p>\n\n\n\n<p>De exemplu, daca pe pagina scrii clar &#8222;Parfum floral pentru birou, persistenta 6\u20138 ore, potrivit pentru femei 25\u201340 ani&#8221;, un sistem AI poate prelua exact aceste date&nbsp;intr-un&nbsp;raspuns. Daca in schimb spui doar &#8222;un parfum deosebit pentru orice moment&#8221;,&nbsp;informatia&nbsp;este prea generala si greu de catalogat si utilizat.\u202f&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D \u2013&nbsp;Dorinta. Unde majoritatea&nbsp;gresesc<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Diferenta&nbsp;dintre Interes si&nbsp;Dorinta&nbsp;este simpla. Interesul tine de logica.&nbsp;Dorinta&nbsp;tine de&nbsp;proiectia&nbsp;in viitor.&nbsp;<\/p>\n\n\n\n<p>Treci de la \u201eprodusul face X\u201d la \u201eviata&nbsp;mea este mai&nbsp;usoara&nbsp;cu acest produs\u201d.&nbsp;<\/p>\n\n\n\n<p>Exemple:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nu doar \u201ecurs online de engleza\u201d, ci \u201ecopilul\u00a0capata\u00a0incredere\u00a0cand\u00a0vorbeste\u201d.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nu doar \u201eparfum persistent\u201d, ci \u201enu\u00a0il\u00a0reaplici in timpul zilei\u201d.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nu doar \u201ecabana izolata\u201d, ci \u201egasesti\u00a0linistea\u00a0pe care nu o ai in\u00a0oras\u201d.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Principiul AIDA&nbsp;subliniaza&nbsp;aceasta trecere de la caracteristici la beneficii.&nbsp;<\/p>\n\n\n\n<p>In 2026, etapa de&nbsp;Dorinta&nbsp;are&nbsp;legatura&nbsp;directa si cu modul in care&nbsp;functioneaza&nbsp;AI. Modelele de tip LLM&nbsp;inteleg&nbsp;relatii&nbsp;cauza\u2013efect. Daca explici clar cum o caracteristica duce la un rezultat concret, sistemele automate pot prelua acea logica in&nbsp;raspunsurile&nbsp;lor. De exemplu, daca scrii \u201eizolatie&nbsp;fonica dubla reduce zgomotul exterior cu pana la 40%\u201d, AI-ul&nbsp;poate integra exact aceasta&nbsp;relatie&nbsp;intre caracteristica si beneficiu&nbsp;intr-o&nbsp;recomandare. Daca spui doar \u201eizolatie&nbsp;foarte buna\u201d,&nbsp;informatia&nbsp;ramane&nbsp;generala si nu va fi perceputa ca fiind relevanta.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A \u2013&nbsp;Actiune. Pasul final<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Actiunea&nbsp;nu se&nbsp;forteaza. Se simplifica.&nbsp;<\/p>\n\n\n\n<p>Butonul de comanda trebuie:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sa fie vizibil\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sa\u00a0spuna\u00a0exact ce\u00a0urmeaza\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sa nu lase\u00a0intrebari\u00a0<\/li>\n<\/ul>\n\n\n\n<p>In 2026, etapa de&nbsp;Actiune&nbsp;este legata si de modul in care intervin sistemele AI. In zona de&nbsp;agentic&nbsp;shopping, un utilizator poate cere direct unui AI sa ii recomande si sa ii comande produsul potrivit. Daca procesul tau de finalizare a comenzii este complicat, cu&nbsp;pasi&nbsp;inutili sau&nbsp;informatii&nbsp;neclare, nici omul si nici sistemele automate nu vor duce&nbsp;achizitia&nbsp;pana la&nbsp;capat.&nbsp;<\/p>\n\n\n\n<p>Un parcurs simplu, cu&nbsp;pasi&nbsp;logici si&nbsp;instructiuni&nbsp;explicite, ajuta inclusiv integrarea cu platforme automate, comparatoare sau&nbsp;asistenti&nbsp;conversationali. AI-ul&nbsp;faciliteaza&nbsp;traseul daca datele sunt clare si structura este coerenta.&nbsp;<\/p>\n\n\n\n<p>Modelul AIDA da rezultate&nbsp;doar daca pasul final este cat se poate de direct si clar,&nbsp;atat&nbsp;pentru utilizator, cat si pentru ecosistemele digitale in care apare brandul&nbsp;tau.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/ce-este-AIDA-The-Markers-1024x683.jpg\" alt=\"ce este AIDA The Markers\" class=\"wp-image-28115\" srcset=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/ce-este-AIDA-The-Markers-1024x683.jpg 1024w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/ce-este-AIDA-The-Markers-300x200.jpg 300w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/ce-este-AIDA-The-Markers-768x512.jpg 768w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/ce-este-AIDA-The-Markers-18x12.jpg 18w, https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/ce-este-AIDA-The-Markers.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Termeni noi de marketing pe care trebuie sa ii&nbsp;intelegi<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Marketingul actual introduce termeni si concepte noi.&nbsp;Iata&nbsp;ce&nbsp;inseamna, pe scurt, cele&nbsp;mentionate&nbsp;mai sus.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>AI (Inteligenta Artificiala)<\/strong>&nbsp;<\/h4>\n\n\n\n<p>AI&nbsp;inseamna&nbsp;sisteme care&nbsp;analizeaza&nbsp;volume mari de date si&nbsp;genereaza&nbsp;raspunsuri&nbsp;sau&nbsp;recomandari. In marketing, AI poate scrie texte, analiza comportamente si ajusta automat campanii.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LLM (Large&nbsp;Language&nbsp;Model)<\/strong>&nbsp;<\/h4>\n\n\n\n<p>LLM este tipul de sistem din spatele platformelor precum&nbsp;ChatGPT&nbsp;sau&nbsp;Gemini. Aceste modele&nbsp;proceseaza&nbsp;limbaj natural si pot&nbsp;raspunde&nbsp;la&nbsp;intrebari&nbsp;sau compara produse.&nbsp;<\/p>\n\n\n\n<p>Daca pagina ta este structurata prin modelul AIDA, un LLM o poate&nbsp;intelege&nbsp;mai&nbsp;usor.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>GEO (Generative&nbsp;Engine&nbsp;Optimization)<\/strong>&nbsp;<\/h4>\n\n\n\n<p>GEO&nbsp;inseamna&nbsp;optimizarea&nbsp;continutului&nbsp;pentru motoare generative,&nbsp;adica&nbsp;pentru sisteme AI care&nbsp;raspund&nbsp;direct utilizatorilor. Nu&nbsp;inlocuieste&nbsp;SEO, ci&nbsp;il&nbsp;completeaza.&nbsp;<\/p>\n\n\n\n<p>SEO&nbsp;optimizeaza&nbsp;pentru Google. GEO&nbsp;optimizeaza&nbsp;pentru&nbsp;raspunsuri&nbsp;generate de AI.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Agentic&nbsp;shopping<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Agentic&nbsp;shopping&nbsp;inseamna&nbsp;scenariul in care un sistem AI&nbsp;actioneaza&nbsp;ca intermediar si recomanda direct produse utilizatorului, pe baza nevoilor exprimate.&nbsp;<\/p>\n\n\n\n<p>Daca&nbsp;informatia&nbsp;ta este structurata logic, sistemele automate o pot integra mai&nbsp;usor&nbsp;in&nbsp;recomandari.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum aplicam modelul AIDA la&nbsp;<\/strong><a href=\"https:\/\/www.themarkers.ro\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The&nbsp;Markers<\/strong><\/a><strong>?<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Inainte sa scriem o reclama sau sa lansam o campanie, stabilim ce vrei sa&nbsp;obtii&nbsp;si cum trebuie sa arate parcursul pana la acel rezultat.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A \u2013 Atentie<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Incepem&nbsp;prin a defini&nbsp;pozitionarea&nbsp;si mesajul central. Analizam&nbsp;competitia, identificam&nbsp;diferentiatorii&nbsp;reali si formulam o promisiune cu care oamenii sa rezoneze.\u202f&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>I \u2013 Interes\u00a0<\/strong><\/h4>\n\n\n\n<p>Intram in profunzime. Analizam publicul&nbsp;tinta,&nbsp;intentia&nbsp;de&nbsp;cautare, barierele de&nbsp;achizitie&nbsp;si criteriile de&nbsp;selectie. Structuram paginile si campaniile astfel&nbsp;incat&nbsp;sa&nbsp;raspunda&nbsp;punctual la&nbsp;intrebarile&nbsp;reale ale clientului.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D \u2013&nbsp;Dorinta<\/strong>&nbsp;<\/h4>\n\n\n\n<p>In aceasta etapa, nu ne limitam la prezentarea serviciilor, ci&nbsp;aratam&nbsp;legatura&nbsp;directa dintre strategie si rezultat. Demonstram cum o schimbare de&nbsp;pozitionare&nbsp;duce la un mesaj mai clar, cum un&nbsp;landing&nbsp;page restructurat creste rata de conversie sau cum o campanie bine segmentata reduce costul per&nbsp;lead.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A \u2013&nbsp;Actiune<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Construim trasee simple de conversie. Construim&nbsp;landing&nbsp;page-uri&nbsp;gandite&nbsp;pe un singur obiectiv, formulare scurte care cer doar&nbsp;informatiile&nbsp;necesare si aliniem mesajul din reclama cu cel din pagina de destinatie. Astfel, utilizatorul nu este derutat,&nbsp;intelege&nbsp;imediat ce are de&nbsp;facut&nbsp;si ajunge mai rapid la&nbsp;actiune.&nbsp;<\/p>\n\n\n\n<p>La The&nbsp;Markers&nbsp;lucram strategic si integrat.&nbsp;Incepem&nbsp;cu audit si analiza, continuam cu&nbsp;pozitionare&nbsp;si implementam campanii de performance marketing, content marketing si SEO care&nbsp;functioneaza&nbsp;atat&nbsp;pentru oameni, cat si pentru ecosistemele AI.&nbsp;<\/p>\n\n\n\n<p>Pentru noi, modelul AIDA nu este un concept teoretic. Este structura&nbsp;dupa&nbsp;care&nbsp;gandim&nbsp;fiecare proiect si fiecare traseu de conversie.&nbsp;<\/p>\n\n\n\n<p>Asadar, ce este AIDA? Este o structura simpla a deciziei umane,\u202fo logica a modului in care cineva trece de la indiferenta la&nbsp;actiune.&nbsp;Intr-un context dominat de AI si sisteme automate, ai nevoie de ajutor sa&nbsp;iti&nbsp;pui ordine in strategii.\u202f&nbsp;<\/p>\n\n\n\n<p>Echipa The&nbsp;Markers&nbsp;este&nbsp;pregatita&nbsp;&#8211;&nbsp;contacteaza-ne acum!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ \u2013&nbsp;Intrebari&nbsp;frecvente despre AIDA<\/strong>&nbsp;<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772113021399\"><strong class=\"schema-faq-question\"><strong>1. Pot aplica modelul AIDA doar pe pagini de produs?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Nu. Modelul AIDA poate fi aplicat in reclame,\u00a0postari\u00a0social media,\u00a0newslettere,\u00a0landing\u00a0page-uri sau\u00a0prezentari\u00a0de servicii. Oriunde vrei sa conduci pe cineva spre o decizie.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772113030327\"><strong class=\"schema-faq-question\"><strong>2.\u00a0Functioneaza\u00a0AIDA si in B2B, unde ciclul de\u00a0vanzare\u00a0este mai lung?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Da,\u00a0insa\u00a0se aplica diferit. In B2B, etapa de Interes si\u00a0Dorinta\u00a0dureaza\u00a0mai mult si include argumente financiare, studii de caz si dovezi concrete. Structura\u00a0ramane\u00a0aceeasi, dar\u00a0continutul\u00a0devine mai concentrat pe date\u00a0masurabile.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772113040649\"><strong class=\"schema-faq-question\"><strong>3. Este AIDA potrivita si pentru\u00a0branding, nu doar pentru\u00a0vanzari\u00a0directe?<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">Da. In\u00a0branding, accentul cade mai mult pe\u00a0Atentie\u00a0si\u00a0Dorinta. Interesul si\u00a0Actiunea\u00a0pot\u00a0insemna\u00a0abonare,\u00a0urmarire\u00a0sau\u00a0interactiune, nu\u00a0neaparat\u00a0achizitie\u00a0imediata.\u00a0<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>AI nu schimba\u00a0psihologia deciziei, doar mediul prin care se\u00a0intampla.\u00a0 Daca vinzi online si&nbsp;simti&nbsp;ca mesajele tale nu prind, sunt&nbsp;sanse&nbsp;ca problema sa nu tina de platformele folosite sau de buget. Tine de prima impresie si de cum&nbsp;stii&nbsp;sa te vinzi. Oamenii trebuie sa&nbsp;inteleaga&nbsp;repede cine&nbsp;esti, ce vinzi, cui i se&nbsp;potriveste&nbsp;si ce are de&nbsp;castigat&nbsp;daca&nbsp;ramane&nbsp;pe pagina.&nbsp; Pe multe pagini, primele&nbsp;randuri&nbsp;sunt un [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":28114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[144,143],"class_list":["post-28113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ce-este-aida","tag-modelul-aida"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AIDA: modelul care iti transforma mesajul in conversii<\/title>\n<meta name=\"description\" content=\"Afla ce este modelul AIDA si cum folosesti tehnica eficient \u2764\ufe0f cum transforma mesajele in conversii si creste rata de conversie online!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themarkers.ro\/en\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AIDA: modelul care iti transforma mesajul in conversii\" \/>\n<meta property=\"og:description\" content=\"Afla ce este modelul AIDA si cum folosesti tehnica eficient \u2764\ufe0f cum transforma mesajele in conversii si creste rata de conversie online!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themarkers.ro\/en\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/\" \/>\n<meta property=\"og:site_name\" content=\"The Markers\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T13:42:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T09:31:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/modelul-AIDA-The-Markers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tmk.43099\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tmk.43099\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/\"},\"author\":{\"name\":\"tmk.43099\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/person\\\/e82eb6f864d166fdec6731636cd4169a\"},\"headline\":\"AIDA: modelul care\u00a0iti\u00a0transforma mesajul in conversii\u00a0\",\"datePublished\":\"2026-02-26T13:42:25+00:00\",\"dateModified\":\"2026-03-10T09:31:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/\"},\"wordCount\":2076,\"publisher\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/modelul-AIDA-The-Markers.jpg\",\"keywords\":[\"ce este AIDA\",\"modelul AIDA\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/\",\"name\":\"AIDA: modelul care iti transforma mesajul in conversii\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/modelul-AIDA-The-Markers.jpg\",\"datePublished\":\"2026-02-26T13:42:25+00:00\",\"dateModified\":\"2026-03-10T09:31:33+00:00\",\"description\":\"Afla ce este modelul AIDA si cum folosesti tehnica eficient \u2764\ufe0f cum transforma mesajele in conversii si creste rata de conversie online!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113021399\"},{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113030327\"},{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113040649\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/modelul-AIDA-The-Markers.jpg\",\"contentUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/modelul-AIDA-The-Markers.jpg\",\"width\":1200,\"height\":840,\"caption\":\"modelul AIDA The Markers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\ud83d\ude80\",\"item\":\"https:\\\/\\\/www.themarkers.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AIDA: modelul care\u00a0iti\u00a0transforma mesajul in conversii\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#website\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/\",\"name\":\"The Markers\",\"description\":\"Agentie de marketing si publicitate online\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.themarkers.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#organization\",\"name\":\"The Markers\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Logo-TM.png\",\"contentUrl\":\"https:\\\/\\\/www.themarkers.ro\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Logo-TM.png\",\"width\":530,\"height\":556,\"caption\":\"The Markers\"},\"image\":{\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/#\\\/schema\\\/person\\\/e82eb6f864d166fdec6731636cd4169a\",\"name\":\"tmk.43099\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a74ffc52e9fe52c39b8f1eca1a1036cc8b1e8ada3eda2455473e1d0180687476?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a74ffc52e9fe52c39b8f1eca1a1036cc8b1e8ada3eda2455473e1d0180687476?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a74ffc52e9fe52c39b8f1eca1a1036cc8b1e8ada3eda2455473e1d0180687476?s=96&d=mm&r=g\",\"caption\":\"tmk.43099\"},\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/en\\\/author\\\/tmk-43099\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113021399\",\"position\":1,\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113021399\",\"name\":\"1. Pot aplica modelul AIDA doar pe pagini de produs?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nu. Modelul AIDA poate fi aplicat in reclame,\u00a0postari\u00a0social media,\u00a0newslettere,\u00a0landing\u00a0page-uri sau\u00a0prezentari\u00a0de servicii. Oriunde vrei sa conduci pe cineva spre o decizie.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113030327\",\"position\":2,\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113030327\",\"name\":\"2.\u00a0Functioneaza\u00a0AIDA si in B2B, unde ciclul de\u00a0vanzare\u00a0este mai lung?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da,\u00a0insa\u00a0se aplica diferit. In B2B, etapa de Interes si\u00a0Dorinta\u00a0dureaza\u00a0mai mult si include argumente financiare, studii de caz si dovezi concrete. Structura\u00a0ramane\u00a0aceeasi, dar\u00a0continutul\u00a0devine mai concentrat pe date\u00a0masurabile.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113040649\",\"position\":3,\"url\":\"https:\\\/\\\/www.themarkers.ro\\\/aida-modelul-care-iti-transforma-mesajul-in-conversii\\\/#faq-question-1772113040649\",\"name\":\"3. Este AIDA potrivita si pentru\u00a0branding, nu doar pentru\u00a0vanzari\u00a0directe?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Da. In\u00a0branding, accentul cade mai mult pe\u00a0Atentie\u00a0si\u00a0Dorinta. Interesul si\u00a0Actiunea\u00a0pot\u00a0insemna\u00a0abonare,\u00a0urmarire\u00a0sau\u00a0interactiune, nu\u00a0neaparat\u00a0achizitie\u00a0imediata.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AIDA: modelul care iti transforma mesajul in conversii","description":"Afla ce este modelul AIDA si cum folosesti tehnica eficient \u2764\ufe0f cum transforma mesajele in conversii si creste rata de conversie online!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.themarkers.ro\/en\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/","og_locale":"en_US","og_type":"article","og_title":"AIDA: modelul care iti transforma mesajul in conversii","og_description":"Afla ce este modelul AIDA si cum folosesti tehnica eficient \u2764\ufe0f cum transforma mesajele in conversii si creste rata de conversie online!","og_url":"https:\/\/www.themarkers.ro\/en\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/","og_site_name":"The Markers","article_published_time":"2026-02-26T13:42:25+00:00","article_modified_time":"2026-03-10T09:31:33+00:00","og_image":[{"width":1200,"height":840,"url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/modelul-AIDA-The-Markers.jpg","type":"image\/jpeg"}],"author":"tmk.43099","twitter_card":"summary_large_image","twitter_misc":{"Written by":"tmk.43099","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#article","isPartOf":{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/"},"author":{"name":"tmk.43099","@id":"https:\/\/www.themarkers.ro\/#\/schema\/person\/e82eb6f864d166fdec6731636cd4169a"},"headline":"AIDA: modelul care\u00a0iti\u00a0transforma mesajul in conversii\u00a0","datePublished":"2026-02-26T13:42:25+00:00","dateModified":"2026-03-10T09:31:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/"},"wordCount":2076,"publisher":{"@id":"https:\/\/www.themarkers.ro\/#organization"},"image":{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/modelul-AIDA-The-Markers.jpg","keywords":["ce este AIDA","modelul AIDA"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/","url":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/","name":"AIDA: modelul care iti transforma mesajul in conversii","isPartOf":{"@id":"https:\/\/www.themarkers.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#primaryimage"},"image":{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#primaryimage"},"thumbnailUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/modelul-AIDA-The-Markers.jpg","datePublished":"2026-02-26T13:42:25+00:00","dateModified":"2026-03-10T09:31:33+00:00","description":"Afla ce este modelul AIDA si cum folosesti tehnica eficient \u2764\ufe0f cum transforma mesajele in conversii si creste rata de conversie online!","breadcrumb":{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113021399"},{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113030327"},{"@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113040649"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#primaryimage","url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/modelul-AIDA-The-Markers.jpg","contentUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2026\/02\/modelul-AIDA-The-Markers.jpg","width":1200,"height":840,"caption":"modelul AIDA The Markers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\ud83d\ude80","item":"https:\/\/www.themarkers.ro\/"},{"@type":"ListItem","position":2,"name":"AIDA: modelul care\u00a0iti\u00a0transforma mesajul in conversii\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.themarkers.ro\/#website","url":"https:\/\/www.themarkers.ro\/","name":"The Markers","description":"Agentie de marketing si publicitate online","publisher":{"@id":"https:\/\/www.themarkers.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themarkers.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.themarkers.ro\/#organization","name":"The Markers","url":"https:\/\/www.themarkers.ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.themarkers.ro\/#\/schema\/logo\/image\/","url":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2021\/05\/Logo-TM.png","contentUrl":"https:\/\/www.themarkers.ro\/wp-content\/uploads\/2021\/05\/Logo-TM.png","width":530,"height":556,"caption":"The Markers"},"image":{"@id":"https:\/\/www.themarkers.ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.themarkers.ro\/#\/schema\/person\/e82eb6f864d166fdec6731636cd4169a","name":"tmk.43099","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a74ffc52e9fe52c39b8f1eca1a1036cc8b1e8ada3eda2455473e1d0180687476?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a74ffc52e9fe52c39b8f1eca1a1036cc8b1e8ada3eda2455473e1d0180687476?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a74ffc52e9fe52c39b8f1eca1a1036cc8b1e8ada3eda2455473e1d0180687476?s=96&d=mm&r=g","caption":"tmk.43099"},"url":"https:\/\/www.themarkers.ro\/en\/author\/tmk-43099\/"},{"@type":"Question","@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113021399","position":1,"url":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113021399","name":"1. Pot aplica modelul AIDA doar pe pagini de produs?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nu. Modelul AIDA poate fi aplicat in reclame,\u00a0postari\u00a0social media,\u00a0newslettere,\u00a0landing\u00a0page-uri sau\u00a0prezentari\u00a0de servicii. Oriunde vrei sa conduci pe cineva spre o decizie.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113030327","position":2,"url":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113030327","name":"2.\u00a0Functioneaza\u00a0AIDA si in B2B, unde ciclul de\u00a0vanzare\u00a0este mai lung?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Da,\u00a0insa\u00a0se aplica diferit. In B2B, etapa de Interes si\u00a0Dorinta\u00a0dureaza\u00a0mai mult si include argumente financiare, studii de caz si dovezi concrete. Structura\u00a0ramane\u00a0aceeasi, dar\u00a0continutul\u00a0devine mai concentrat pe date\u00a0masurabile.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113040649","position":3,"url":"https:\/\/www.themarkers.ro\/aida-modelul-care-iti-transforma-mesajul-in-conversii\/#faq-question-1772113040649","name":"3. Este AIDA potrivita si pentru\u00a0branding, nu doar pentru\u00a0vanzari\u00a0directe?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Da. In\u00a0branding, accentul cade mai mult pe\u00a0Atentie\u00a0si\u00a0Dorinta. Interesul si\u00a0Actiunea\u00a0pot\u00a0insemna\u00a0abonare,\u00a0urmarire\u00a0sau\u00a0interactiune, nu\u00a0neaparat\u00a0achizitie\u00a0imediata.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/28113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/comments?post=28113"}],"version-history":[{"count":1,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/28113\/revisions"}],"predecessor-version":[{"id":28116,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/posts\/28113\/revisions\/28116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media\/28114"}],"wp:attachment":[{"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/media?parent=28113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/categories?post=28113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themarkers.ro\/en\/wp-json\/wp\/v2\/tags?post=28113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}