The Secretul Bunicii fresh yeast has been a market leader for over 15 years, but, in 2015 it
seemed to face a twofold threat: the competition was beginning to have an increasingly
active communication and the fact that there is a clear pattern of decline in interest for
On the other hand, a certain section of the audience started to appear more often in the online environment, creating an increasing number of home cooking communities. The producer group announced the starting of an online community project for those baking at home in all countries, including Romania, within which, subtly, their brand of yeast would be promoted.
Grupul producator a lansat in toate tarile, inclusive Romania, anuntul demararii unui proiect de comunitate online a celor care gatesc acasa produse coapte, in care, subtil sa fie promovat brandul de drojdie.
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